Senior Marketing Manager

Blue Legal; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A prestigious international law firm is seeking a Senior Marketing Manager for their UK offices. The role involves leading a team to develop marketing strategies, focusing on client relations and lead generation. Candidates must have 10+ years of experience in a law firm or similar sectors, possess strong stakeholder management skills, and have experience managing marketing teams. This position contributes significantly to the firm’s marketing effectiveness and brand differentiation.

Qualifications

• 10+ years of experience in a legal or professional services firm.
• Proven track record of managing marketing teams and projects.
• Experience in client relations and lead generation.

Responsibilities

• Lead a team to develop go-to-market strategies and campaigns.
• Provide guidance on modern marketing tactics.
• Manage projects based on marketing data analysis.
• Identify appropriate channel mixes for campaigns.
• Oversee the development of consistent marketing content.
• Collaborate with internal teams and agencies.
• Manage virtual teams to ensure effective project delivery.
• Contribute insights to drive brand differentiation.

Skills

Stakeholder management

Project management

Marketing tactics

Client relations

Job description

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 23/02/2024

A prestigious international law firm are seeking a Senior Marketing Manager to join one of their UK offices. This role involves leading a small team, to develop comprehensive go‑to‑market strategies, plans, and multi‑channel campaigns and projects. This role has a key focus on client relations, lead generation, and advising the firm on improving marketing effectiveness.

Responsibilities

• Providing guidance to partners and professionals on using modern marketing tactics to achieve growth objectives and raise brand positioning.
• Project manage on individual projects, and develop plans according to marketing data analysis.
• Identifying appropriate channel mix for each project or campaign, covering various platforms such as email, web, social media, SEO, advertising, events.
• Overseeing development of marketing content, from sales presentations web pages, event invitations and social media posts, ensuring consistency and effectiveness.
• Collaborating with internal teams and specialist agencies to ensure impactful communication and campaign execution.
• Managing virtual teams of specialists, including PR, Events, Design and Web, to ensure timely and budget‑conscious project delivery.
• Contributing innovative ideas and commercial insights to drive client demand and differentiate the firm’s brand in the market.

Candidate

• Previous experience working within a legal / professional services firm (10+ years).
• Strong stakeholder management skills are essential.
• Experience in working closely with business development professionals.
• Experience in managing other marketers – including managing development, leading virtual teams, briefings, managing suppliers and budgets.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high‑profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.