Senior Marketing Executive

context recruitment; Greater London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A managed service provider in Greater London is seeking a Senior Marketing Executive to lead their marketing activities. In this hybrid role, you'll manage campaigns through HubSpot CRM, optimize sales funnel content, and collaborate closely with sales teams. The ideal candidate will have experience in IT marketing, excellent content creation skills, and familiarity with lead nurturing strategies. This position offers opportunities for personal and career growth within a dynamic MSP environment.

Qualifications

• Previous experience in marketing within IT/technology services is ideal.
• Strong understanding of B2B sales funnels and lead nurturing.
• Hands-on experience with HubSpot is essential.

Responsibilities

• Manage HubSpot CRM and marketing automation, including campaigns.
• Create and optimize sales funnel marketing content for engagement.
• Support the outbound sales team with campaigns and messaging.

Skills

B2B sales funnels and lead nurturing

Content creation

HubSpot

WordPress management

LinkedIn marketing activity

SEO understanding

Google PPC

Data-driven campaign refinement

Tools

HubSpot CRM

WordPress

LinkedIn Sales Navigator

Job description

Senior Marketing Executive - IT Services

London (hybrid working)

Up to £45,000 PA

An exciting and ambitious managed service provider are looking for a Marketing Executive to join their team. They provide all areas of IT support to SME clients across a variety of different industries including accounting, finance and legal firms. This is a great opportunity to be involved with some exciting projects as well as gain personal and career development within a fast-growing MSP and a great team.

This is a hands-on role suited to someone who enjoys building and managing marketing funnels, creating compelling content and working closely with sales teams to support outbound activity. You will be responsible for managing and executing the company's marketing activity end to end, with a strong focus on demand generation, content and pipeline growth. You will have autonomy to shape marketing strategy.

Key responsibilities include:

• Managing HubSpot CRM and marketing automation, including campaigns, workflows and reporting
• Owning and optimising sales funnel marketing content to improve engagement and conversion
• Supporting the outbound sales team with relevant campaigns, messaging and collateral
• Creating and managing lead magnets (guides, whitepapers, landing pages, email campaigns)
• Managing and updating the company website using WordPress
• Producing high-quality original content (blogs, case studies, thought leadership) — not AI-generated
• Managing and coordinating SEO and Google PPC activity with external agencies
• Managing organic and paid social media channels, primarily LinkedIn and X (Twitter)
• Using data and insights to continuously refine campaigns and improve ROI

Requirements:

• Ideally have previous experience working in a marketing function within IT/technology services
• Strong understanding of B2B sales funnels and lead nurturing
• Hands-on experience with HubSpot
• Experience supporting outbound sales teams
• Confident content creator with excellent written communication skills
• Experience managing WordPress websites
• Experience managing LinkedIn marketing activity
• Experience using LinkedIn Sales Navigator
• Familiarity with Clay, Cognism, or similar lead intelligence platforms would be beneficial
• Understanding of SEO, SEM and Google PPC (hands-on or agency-managed)
• Knowledge of AI-driven marketing, AI search optimisation and automated lead scraping
• Experience creating and optimising lead magnets and campaign funnels