Senior Marketing & Business Development Executive – London

Blue Legal; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A global law firm seeks a Senior Marketing & Business Development Executive in London. You will lead marketing initiatives for the insurance group, manage business strategies, and strengthen client relationships while collaborating with various teams. Ideal candidates will have relevant BD experience and a proactive approach.

Qualifications

• Previous BD experience in a legal or professional services environment.
• Strong organizational and project management skills required.
• Proactive with excellent IT proficiency.

Responsibilities

• Lead delivery of marketing and business development initiatives.
• Develop and implement BD strategies for the Insurance group.
• Draft high-quality pitch and RFP documents.

Skills

Organizational skills

Project management

Understanding of Insurance sector

IT skills

Education

Degree-level education or equivalent

Tools

PowerPoint

Excel

Word

CRM systems like InterAction

Job description

Home Senior Marketing & Business Development Executive – London

Senior Marketing & Business Development Executive – London

A global law firm with a sector-focus is seeking a Senior Executive to join their team based in London. The role-holder will lead the delivery of marketing and business development initiatives to enhance the firm’s insurance group profile, foster profitable client partnerships, and maintain key internal relationships.

Responsibilities:

• Collaborate with key partners to develop the Business Development (BD) strategy and business objectives for the Insurance/Reinsurance group.
• Work with sector and central marketing teams to develop and implement international BD and marketing campaigns, including budget recommendations.
• Coordinate with the central marketing team to ensure cross-practice integration for business development, communications, and client development activities.
• Understand the Insurance sector to identify opportunities, including researching client/target activity and cross-sell opportunities.
• Draft high-quality pitch, RFP, and capability documents in response to client/target requests to elevate the firm’s position in the Insurance sector.
• Manage the group’s involvement in the firm’s client development programme, including developing and implementing relevant client accounts.
• Collaborate with the Head of Communications to implement an effective PR plan positioning the Insurance practice as a thought leader on key topics/themes.
• Work closely with the marketing team to manage marketing materials for Insurance practice-related BD activities.

Candidate Requirements:

• Previous BD experience in a legal or professional services environment.
• Experience or understanding of the Insurance sector.
• Proactive with excellent organizational and project management skills.
• Strong IT skills, including PowerPoint, Excel, Word, and CRM systems like InterAction.
• Degree-level education or equivalent.

Please note: Only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a relevant high-profile agency or association will be considered. Applications outside these sectors will not be accepted.

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