Senior Marketing Automation Executive

Kingfisher; Eastleigh; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading home improvement retailer in Eastleigh seeks a Senior Marketing Automation Executive to drive successful CRM programmes. This role involves collaborating with teams to design, build, and deploy campaigns in Braze while ensuring data quality and compliance with best practices. The candidate should have a strong background in CRM technologies, particularly with automation and personalisation. A competitive salary, hybrid work model, and a range of benefits such as pension, holiday, and employee support are offered.

Benefits

Pension BUPA

6.6 weeks holiday

ShareSave options

Employee Assistance Programme

Shopping discounts

Qualifications

• Significant experience in CRM campaign build and deployment.
• Deep understanding of customer data in campaign platforms.
• Strong skills in scoping automation and personalisation.

Responsibilities

• Collaborate with CRM teams to plan and deliver programmes.
• Build and deploy CRM campaigns in Braze.
• Monitor campaign health and manage data quality.

Skills

Expert knowledge of Braze

CRM campaign build planning and deployment

Customer data management

Automation and personalisation requirements

Continuous improvement mindset

Tools

Braze

Confluence

Litmus

Job description

Overview

Permanent

Up to 55000 Pension BUPA ShareSave 6.6 weeks holiday Hybrid Working

Southampton Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as a Senior Marketing Automation Executive and youll be a big part of this.

Role Purpose

The Marketing Automation Senior Exec sits in the CRM & Loyalty Personalisation team. Their remit is to enable best practice design and build of CRM programmes in Braze utilising the available customer data and the capabilities of the customer engagement platform (Braze). This role is also responsible for successfully managing the operations processes - including documentation - and SLAs for campaign build QA testing and deployment. This role reports into the Marketing Automation Manager. The CRM & Loyalty teams remit is to drive value from our customers at all stages of their relationship with us. The wider team is focused on utilising customer data and consent to maintain and grow each customer relationship in order to drive business growth including sales profit share and long-term loyalty.

Whats the job

• Collaborate with CRM Managers / Execs and the Martech Manager in the upfront planning of a CRM programme. Providing Braze SME input and therefore enabling the programme to be defined and built in a best practice way based on Braze capability and the data it holds.
• Support with the planning and delivery of complex personalised automated programmes utilising knowledge of Braze capability to input to this.
• Build CRM programmes in Braze to the required specification and accurately deploy campaigns to agreed SLAs.
• Support with the definition and delivery of the operations processes incl. documentation and SLAs for campaign build QA testing and deployment. Deliver against these ongoing optimising as required (holding a mindset of continuous improvement).
• Define implement and use QA sign off documentation and as final point of sign off be accountable for right first time deployment.
• Manage platform heath checks for monitoring data feeds triggers error reporting and troubleshooting.
• Monitor campaign health i.e. campaign deployment metrics relevant to each campaign enabling us to spot and act on any deployment issues at pace.
• Work collaboratively with CRM team to ensure the campaign workflow peer review proofing and execution processes are successfully implemented and enables the team to work efficiently and without challenges to delivery timelines and accuracy.
• Implement rigorous knowledge management through documentation training and coaching using tools such as Confluence.
• Adhere to data quality / management best practice and regulation including ensuring compliance to GDPR.
• Be accountable for reputation monitoring - manage report on and seek to improve all KPIs that enable us to communicate with our customers in a best practice and legally compliant way e.g. : unsubscribes deliverability etc across channels.
• Define source and use the tools / systems needed to achieve reputation monitoring objectives such as Litmus for email render testing Postmaster for deliverability monitoring Braze reporting etc.
• Be aware of understand and utilise new features in Braze sharing this knowledge across the team when relevant.
• Make key decisions about...

Decisions

o Decisions relating to the Braze campaign build design for CRM programmes

o Decisions relating to the operations of the Campaign Build team the processes followed and the approach to knowledge management including tools o Issues with campaign deployment or domain reputation

What we need

• Expert knowledge of Braze incl. Liquid language knowledge catalogues content blocks connected content
• Significant experience in CRM campaign build; planning design and deployment incl. html build
• Is skilled in scoping and delivering programmes with automation and personalisation requirements and can evidence successful examples of this
• Holds a mindset of continuous improvement and is highly curious continually evolving your knowledge of CRM technology to enable orchestration and personalisation
• Confident in understanding and using customer data to enable and deliver CRM programmes
• Has deep understanding of customer data available in a campaign deployment platform such as Braze
• Is experienced in being integral to CRM programmes strategy and planning

Whats in it for me

As part of a great team youll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities . You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!

So we can support you during the application or interview process please contact for any recruitment adjustments.

Required Experience

Senior IC

Key Skills

Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Team Player Spirit,Business Analytics,Problem Solving Skills

Employment Type

Full-Time

Experience

years

Vacancy

1