Senior Marketing Analytics Strategist – Disney+ EMEA

The Walt Disney Company; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A leading entertainment and media company is seeking a Senior Analyst in Marketing Analytics to join their team in London. In this office-based role, you'll evaluate marketing initiatives to drive acquisition and improve retention for Disney+. The position requires strong analytical skills, experience in statistical modelling, and proficiency in SQL. You will collaborate with various teams to develop marketing strategies and provide insights to influence future campaigns. The company offers generous perks, including 25 days of annual leave and private medical insurance.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Experience as a Marketing Analyst, Data Scientist or similar.
• Strong expertise in statistical modelling techniques, including regression analysis and A/B testing.
• Excellent stakeholder management with experience in engaging senior stakeholders.

Responsibilities

• Collaborate with Marketing, Finance, and Research to build marketing measurement roadmaps.
• Drive development of Marketing Mix Models (MMM) and Experimentation.
• Provide recommendations on media mix optimisations.

Skills

Statistical modelling techniques

Stakeholder management

SQL

Data visualisation

Communication

Tools

SQL

Snowflake

Python

R

Looker

Tableau

Job description

A leading entertainment and media company is seeking a Senior Analyst in Marketing Analytics to join their team in London. In this office-based role, you'll evaluate marketing initiatives to drive acquisition and improve retention for Disney+. The position requires strong analytical skills, experience in statistical modelling, and proficiency in SQL. You will collaborate with various teams to develop marketing strategies and provide insights to influence future campaigns. The company offers generous perks, including 25 days of annual leave and private medical insurance.