Senior Marketing Analytics Lead – MMM & Growth (EMEA)

Disneyland Hong Kong; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading entertainment company based in London is seeking a Senior Analyst for its Disney+ EMEA Analytics & Insights team. You will evaluate marketing initiatives aimed at driving customer acquisition and retention. This role involves collaboration with cross-functional teams, the development of Marketing Mix Models, and providing strategic guidance for marketing investments. The ideal candidate has a strong background in marketing analysis, excellent communication skills, and proficiency in SQL and data visualization tools. Additionally, numerous benefits are provided, including annual leave and discounts.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Qualifications

• Experience as a Marketing Analyst, Data Scientist or similar.
• Proven ability to manage multiple priorities effectively.
• Excellent stakeholder management with proven experience.

Responsibilities

• Collaborate with Marketing, Finance, and Research teams.
• Drive the development of Marketing Mix Models.
• Provide recommendations on media mix optimisations.

Skills

Statistical modelling techniques

Marketing Mix Modelling (MMM)

A/B testing

Stakeholder management

Data analysis

Communication skills

Tools

SQL

Python

R

Looker

Tableau

Snowflake

Job description

A leading entertainment company based in London is seeking a Senior Analyst for its Disney+ EMEA Analytics & Insights team. You will evaluate marketing initiatives aimed at driving customer acquisition and retention. This role involves collaboration with cross-functional teams, the development of Marketing Mix Models, and providing strategic guidance for marketing investments. The ideal candidate has a strong background in marketing analysis, excellent communication skills, and proficiency in SQL and data visualization tools. Additionally, numerous benefits are provided, including annual leave and discounts.