Overview
Drive complex analytical projects and deliver high-impact insights that inform strategic marketing decisions. Serve as subject matter expert in specific market segments or analytical methodologies while supporting the broader intelligence function. Insight Development
Responsibilities
- Identify trends, patterns, and opportunities across multiple data sources that inform the business
- Create comprehensive market assessments and competitive intelligence reports
- Lead sophisticated analytical projects from conception through delivery
- Design and execute primary research studies and surveys
- In collaboration with the Market Intelligence Manager, define and manage intelligence team deliverables and coordinate the dissemination of this information on an established cadence
- Prepare intelligence briefings and presentations for client meetings
- Support proposal development with market insights and competitive analysis
- Collaborate with practice leaders and the Client Engagement team to understand client intelligence needs
- Create systems for capturing and sharing knowledge generated during practice meetings and events
- Contribute to thought leadership content and industry publications
- Develop and refine analytical methodologies and best practices
- Ensure data quality and analytical rigor across all deliverables
- Mentor junior team members on analytical techniques and tools
- Stay current with industry trends and analytical innovations
Qualifications
- Undergraduate or Masters degree in Marketing, Economics, Business, or related field
- 8+ years of experience in business intelligence, market research, or data analysis
- Expertise in data visualization tools (Tableau, Power BI) and statistical analysis
- Excellent written and verbal communication skills
- Experience in design, architecture, or creative industries preferred
Perkins&Will are an equal opportunity employer and supports talent from diverse backgrounds that bring experiences, viewpoints and solutions that best serve our clients, community and enrich our work environment.