Senior Manager, Marketing EMEA

Liftoff; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading marketing firm is looking for an experienced Senior Manager, Marketing (EMEA) to lead the marketing strategy across the region from their London office. The role encompasses all marketing facets including field, content, and partner marketing as well as brand initiatives. The ideal candidate has over 10 years of B2B marketing experience, with a strong emphasis on strategic development and cross-functional collaboration. This position includes a full compensation package alongside opportunities for team gatherings and collaboration.

Benefits

Equity compensation

Health, vision, and dental benefits

Regular team gatherings

Qualifications

• 10+ years of B2B marketing experience, ideally in mobile, SaaS, or ad tech.
• 3+ years in a management or leadership role.
• Strong project management and organizational skills.

Responsibilities

• Lead EMEA Marketing Strategy and execution based on regional business objectives.
• Manage and mentor a direct report; foster collaboration and development.
• Plan and execute integrated marketing campaigns to drive engagement.

Skills

B2B marketing experience

Strategic thinking

Project management

Cross-functional influence

Analytical mindset

Creativity

Excellent communication

Job description

About this role

Liftoff is seeking an experienced Senior Manager, Marketing (EMEA) to lead our marketing strategy and execution across the region. Based in London, this role will oversee all facets of marketing for EMEA, including field marketing, content marketing, partner marketing, and regional brand initiatives. The role will manage one direct report and collaborate closely with global marketing, sales, and product teams to drive awareness, engagement, and revenue growth.

Responsibilities

• Lead EMEA Marketing Strategy – Partner closely with regional commercial leadership and global marketing partners to develop and execute a comprehensive marketing plan that supports regional business objectives and aligns with Liftoff’s global strategy.
• Team Leadership – Manage and mentor one direct report; foster collaboration, accountability, and professional development within the team.
• Regional Campaigns & Demand Generation – Plan and execute integrated marketing campaigns across digital, content, events, and partner channels to drive pipeline growth and customer engagement.
• Events & Experiential Marketing – Oversee Liftoff’s EMEA event strategy, including trade shows, conferences, and customer events – ensuring every experience reflects our brand and delivers business results.
• Partner & Field Marketing – Collaborate with strategic partners to co-create go-to-market initiatives, joint campaigns, and regional programs that amplify reach and impact.
• Cross-Functional Collaboration – Work closely with global marketing, product marketing, and sales teams to ensure regional alignment and consistent brand storytelling.
• Performance Measurement – Track, analyze, and report on marketing performance; use insights to optimize ROI, refine strategy, and inform global marketing initiatives.
• Budget Management – Manage the regional marketing budget, ensuring efficient use of resources to maximize impact.

Requirements

• Experience – 10+ years of B2B marketing experience, ideally within the mobile, SaaS, or ad tech industries, with at least 3 years in a management or leadership role.
• Strategic Thinking – Demonstrated success in designing and executing region-specific marketing strategies that drive measurable growth.
• Operational Excellence – Strong project management and organizational skills; able to juggle multiple priorities and meet deadlines.
• Cross-Functional Influence – Comfortable working across time zones and departments to build alignment and momentum.
• Analytical Mindset – Data-driven decision-maker with experience using analytics tools, CRM, and marketing automation platforms.
• Creativity & Innovation – Ability to bring fresh ideas and strategic thinking to Liftoff’s EMEA marketing initiatives.
• Communication – Excellent written and verbal communication skills; adept at presenting to senior stakeholders and representing the brand externally.

Travel Expectations

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. Employees are expected to attend these gatherings at least once per quarter to support collaboration, communication, and team building.

Compensation

Liftoff offers a full compensation package that includes equity and health/vision/dental benefits for employees’ country of residence. The position includes a base salary and a bonus component that varies based on experience and performance.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.