Senior Manager, Marketing Analytics - BOTOX

AbbVie; Irvine; Hybrid; GBP 93,000 - 124,000; Full time

Job summary

A global biopharmaceutical company in Irvine is looking for a Sr Manager of Marketing Analytics to act as a trusted advisor to the BOTOX Therapeutic area leadership. The successful candidate will leverage superior customer understanding to provide insights on business opportunities and guide brand strategy. This role involves leading marketing initiatives, conducting quantitative analyses, and collaborating with cross-functional teams. The ideal candidate will have extensive experience in the Pharma/Biotech industry and proficiency in analytical tools and data sources.

Benefits

Comprehensive benefits package

Paid time off

Short-term incentive programs

Qualifications

• 7+ years of experience in quantitative analysis of sales and marketing information.
• Experience within the Pharma/Biotech industry.
• Hands-on expertise in current analytical methods & tools including machine learning.

Responsibilities

• Serve as research and analytics partner to the BOTOX Therapeutic team.
• Derive findings from analytics to enhance commercial understanding.
• Provide drill downs and diagnostics on brand performance.

Skills

Analytical reasoning

Business acumen

Problem-solving creativity

Advanced communication skills

Project management skills

Vendor management skills

Motivation and work ethic

Education

Bachelor's Degree

Advanced degree

Tools

Power BI

Tableau

Excel

IQVIA/SHS Sales and Claims Data

Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

This role will be a trusted advisor to BOTOX® Therapeutic area leadership, leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy. The Sr Manager of Marketing Analytics will design, implement, manage, analyze, and effectively communicate marketing analytics and omnichannel analytics initiatives. This individual will derive high-impact learnings from behavioral analytics, which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub‑national level. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

This position’s primary objectives: The Sr Manager will act as intelligence partner with brand teams to guide and help formulate commercial brand strategy, identify tactical opportunities, lead insight discovery, and develop metrics and practices for measuring and improving marketing and promotional campaigns and initiatives.

This role will collaborate with key APEX partners (Patient Services, Market Access, etc) and other cross‑functional partners and internal customers such as Finance and Marketing to design, build, and implement reporting, analytics, and optimization solutions as well as develop to commercial teams a holistic perspective and recommendations.

Key Responsibilities:

• Serve as research and analytics partner to the BOTOX Therapeutic team– and offer a wide variety of analytics solutions and custom research solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact‑based recommendations to optimize performance.
• Determine sub‑national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
• Demonstrate a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions.
• Ensure all marketing analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• Bachelor’s Degree required, Advanced degree preferred.
• 7+ years of relevant experience quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD, PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data are preferred.
• Experience with current methods Analytics/Machine Learning, BI tools like Power BI or Tableau in addition to Excel is required. Hands‑on expertise in current analytical methods & tools (including machine learning) is a plus.
• Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management.
• Advanced agility, project management, and prioritization skills
• Advanced vendor management skills
• High motivation, strong work‑ethic and positive attitude while working under tight timelines
• Proven experience as an integral member of a high performing work team.

Accountability / Scope:

• Reports to Associate Director, Botox Marketing Analytics
• Focus (Scope): 50% Strategic/50% Tactical
• Travel: 10-20% (Role in Irvine, open to Mettawa but expectation will be frequent travel to Irvine)

Additional Information

• • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• • This job is eligible to participate in our short‑term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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