Senior Manager, Digital Content Strategy

Danaher Corporation; Little Chalfont; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading life sciences company in the UK is seeking a Senior Content Strategist to enhance the user experience on their flagship website. This role requires a candidate with a strong background in content strategy and digital marketing, emphasizing customer-centric, digital-first content development. Responsibilities include developing content strategies, collaborating with diverse teams, and analyzing performance metrics to drive engagement and conversion. This position offers the opportunity to innovate in an impactful environment.

Benefits

Competitive benefit programs

Health care provisions

Paid time off

Qualifications

• Long-standing experience in content strategy and digital marketing.
• Proven ability to manage people and projects effectively.
• Experience in regulated B2B industries is preferred.
• Strong analytical skills with data-driven insights.
• Excellent storytelling and communication capabilities.

Responsibilities

• Develop content strategies aligned with business goals.
• Create and optimize digital content for user engagement.
• Collaborate with cross-functional teams for cohesive messaging.
• Analyze content performance and refine strategies.
• Stay updated on industry trends and best practices.

Skills

Content strategy

Digital marketing

Project management

Analytical skills

Communication

Education

Bachelor's degree in digital marketing or related field

Tools

CMS platforms

SEO tools

HTML

CSS

Job description

The Senior Content Strategist plays a key role in shaping and executing the digital content strategy for Cytiva's flagship website, cytiva.com. This role focuses on developing customer‑centric, digital‑first content that enhances the user experience, supports business objectives, and reflects the brand's voice. As a strategic contributor, you will collaborate across teams to deliver content that drives engagement, conversion, and long‑term value.

This role will report to our Director of Digital Content Strategy and will be based at a Cytiva hub in Amersham, UK.

What you will do:

• From ideation to implementation, develop content strategies that align with brand identity, customer needs, and business goals while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels.
• Create and optimize digital content to improve user experience, drive traffic, and support lead generation.
• Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment.
• Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices.
• Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.

Qualifications

• Long‑standing experience in content strategy, digital marketing, or B2B web content development.
• People, process, and project management focused‑driven by an innate curiosity to learn and evolve best practices while managing existing workflows.
• Experience working globally or in matrixed, regulated B2B industries.
• Strong analytical skills with experience using data to extract actionable insights that inform content decisions.
• Excellent storytelling and communication abilities, with a focus on clarity and customer engagement.
• Bachelor's degree in digital marketing, communications, or a related field.
• Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS).
• Familiarity with the Agile framework for project execution.

At Cytiva, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher's system of continuous improvement, you help turn ideas into impact—innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our customers undertake life‑saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us—working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life‑changing career.

Learn about the Danaher Business System which makes everything possible. Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Benefits information.

Join our winning team today. Together, we'll accelerate the real‑life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.