Senior Manager, Audience & GTM Strategy

Elsevier; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading global information provider in London is seeking a Sr Manager Segment Strategy to enhance audience segmentation and develop go-to-market strategies. The successful candidate will possess over 7 years of experience in strategic marketing within complex B2B environments and will play a vital role in driving insight-led marketing initiatives. This position promotes a balanced work/life environment with comprehensive benefits.

Benefits

Health Benefits

Retirement Benefits

Wellbeing initiatives

Family Benefits

Paid Time Off

Flexible work arrangements

Qualifications

• 7–10+ years in strategic marketing or go-to-market planning.
• Experience in complex B2B environments like publishing or SaaS.
• Proven ability to lead strategic frameworks.

Responsibilities

• Develop audience segmentation model for marketing.
• Evolve go-to-market strategies across segments.
• Monitor campaign performance and recommend refinements.

Skills

Strategic marketing

Customer segmentation

Data analysis

Influencing stakeholders

Job description

A leading global information provider in London is seeking a Sr Manager Segment Strategy to enhance audience segmentation and develop go-to-market strategies. The successful candidate will possess over 7 years of experience in strategic marketing within complex B2B environments and will play a vital role in driving insight-led marketing initiatives. This position promotes a balanced work/life environment with comprehensive benefits.