Senior Insight Analyst (Customer & Marketing)

ASOS; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading online fashion retailer is seeking a Senior Insight Analyst to enhance marketing strategies through data-driven insights. The role requires expertise in Customer and Marketing Analytics, with advanced skills in SQL and proficiency in Excel. You will collaborate with stakeholders to optimize marketing efforts and analyze large datasets to drive profitability. This position fosters a creative environment with a focus on teamwork and continuous improvement, ensuring a vibrant workplace culture.

Benefits

Employee discount

Employee sample sales

25 days paid annual leave + extra celebration day

Private medical care scheme

Personalized learning opportunities

Fixed Annual Payment as extra thank you

Qualifications

• Experience in Customer/Marketing Analytics, driving business growth through insights.
• Proficient in SQL and Excel; familiarity with Python is a plus.
• Ability to analyze large datasets for impactful business decisions.
• Strong communication skills to present data-driven insights.

Responsibilities

• Partner with stakeholders to optimize marketing activities.
• Deliver insights using various data tools and platforms.
• Collaborate with other analysts for cohesive analyses.
• Support testing frameworks for campaign performance evaluation.

Skills

Customer/Marketing Analytics

SQL (advanced)

Excel proficiency

Data storytelling

Communication skills

Analytical mindset

Tools

SQL Server

Adobe

Databricks

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

As a Senior Insight Analyst within the Customer and Marketing team, your role is to help stakeholders understand how to most effectively drive business growth by delivering robust analysis and compelling data‑driven storytelling.

The Details

• Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM.
• Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations.
• Collaborating with other insight analysts and external partners to produce cohesive, high-impact analysis.
• Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge.
• Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation.
• Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

• Proven experience in Customer/Marketing Analytics - understanding how data and insights fuel growth and profitability to shape commercial decisions.
• Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel.
• Expertise in extracting, analysing and storytelling with large datasets to deliver end‑to‑end analysis that drives business impact.
• A customer‑obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies.
• Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels.
• A collaborative approach, acting as an analytical thought partner who can translate business questions into data driven solutions.
• A detail‑oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.

Additional Information

BeneFITS'

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us

Why take our word for it?

Search #InsideASOS on our socials to see what life at ASOS is like.