Senior Influencer Executive

Debenhams Group; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading online department store in Manchester is seeking a Senior Influencer Executive to spearhead influencer marketing campaigns across fashion, beauty, and lifestyle sectors. In this role, you will manage all aspects of campaign execution, from sourcing influencers to analyzing performance metrics. The ideal candidate has at least three years of relevant experience and a deep understanding of social media landscapes. Join us to drive engagement and build brand presence within a vibrant workplace culture.

Benefits

Participation in share schemes

Flexible working hours

Health and wellbeing benefits

Up to 40% discount on brands

Engaging social calendar

Buzzing atmosphere with family culture

Qualifications

• 3 years proven experience in influencer marketing or social media, ideally within fashion, beauty, or e-commerce.
• Strong understanding of creator culture, platforms, and performance metrics.
• Highly organized with excellent communication skills.

Responsibilities

• Lead the end-to-end execution of influencer campaigns across various platforms.
• Source, negotiate, and manage relationships with influencers and creators.
• Analyse campaign performance and produce clear reporting.

Skills

Influencer marketing experience

Social media management

Negotiation skills

Data analysis

Stakeholder management

Job description

You know all about our high street roots and bricks and mortar stores. Now, we're looking to the future. Since 2021, we've embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.

We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.

We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams.

Britain needs Debenhams.....Debenhams needs you!

The Role

We’re looking for a creative and commercially minded Senior Influencer Executive to play a key role in delivering high-impact influencer marketing campaigns across fashion, beauty and lifestyle. Sitting within the Brand Marketing team, this role will take ownership of campaign execution while supporting strategy, performance optimisation and junior team members.

You’ll work closely with the Influencer Manager, internal stakeholders and external creators to ensure influencer activity drives awareness, engagement and revenue, while staying true to the Debenhams brand.

What you'll be doing

• Lead the end to end execution of influencer campaigns across Instagram, TikTok, YouTube and emerging platforms
• Source, negotiate and manage relationships with influencers and creators across multiple tiers
• Own campaign timelines, budgets, contracts, gifting and content approvals
• Brief influencers clearly to deliver high-quality, on-brand content
• Track content usage rights and support paid amplification and whitelisting where required
• Analyse campaign performance and produce clear reporting with actionable insights
• Identify opportunities to optimise influencer strategy based on data, trends and audience behaviour
• Support and mentor junior team members or executives where applicable
• Stay ahead of social trends, platform updates and competitor activity

What value you can bring

• 3 years Proven experience in influencer marketing or social media, ideally within fashion, beauty or e-commerce
• Strong understanding of creator culture, platforms and performance metrics
• Experience managing influencer relationships, negotiations and contracts
• Highly organised with excellent communication and stakeholder management skills
• Confident working with data, reporting tools and campaign analysis
• Commercial mindset with a test and learn approach

Why join us

• You’ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There’s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work