Senior Growth Marketing & SEO Executive

AXA UK; Tunbridge Wells; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading global healthcare provider is looking for a Senior Growth Marketing and SEO Executive in Tunbridge Wells. You will produce engaging content for various platforms while ensuring compliance with SEO standards. The role demands creativity and a solid understanding of content performance. This position offers a competitive salary up to £40,000 and various benefits, including bonuses and a contributory pension scheme.

Benefits

Competitive salary up to £40,000

Annual company & performance-based bonus

Contributory pension scheme

Life Assurance

Private medical cover

25 days annual leave plus Bank Holidays

Opportunity to buy/sell annual leave

Wellbeing services & resources

AXA employee discounts

Qualifications

• Proven ability to write engaging, customer-facing marketing copy.
• Good understanding of SEO and GEO KPIs, with experience in link building strategies.

Responsibilities

• Produce engaging, accurate, and scalable website copy.
• Create high-quality, SEO and GEO-friendly content.
• Develop end-to-end email nurturing campaigns.
• Create KPI-driven ad copy for performance marketing.
• Collaborate with teams to analyse content performance.

Skills

Copywriting

SEO

Content Performance Analysis

Email Campaigns

Job description

Description

Join our ambitious Growth Marketing team, where you'll find a supportive, people-first culture backed by significant budgets and strong leadership. Here, good ideas are listened to, quality is valued, and your work can make a real, measurable difference in helping us achieve our ambitious growth targets.

You’ll be someone who lives and breathes words, a talented writer who can craft clear, persuasive copy that connects with customers, while also meeting compliance standards. As our Senior Growth Marketing and SEO Executive, you will produce outstanding content for the website, marketing materials, and prospect communications. Combining creative flair with a solid understanding of online content performance, you’ll ensure everything you create not only engages but delivers measurable results.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Produce engaging, accurate, and scalable website copy and marketing collateral in English, coordinating with the web and digital teams to update CMS accordingly.
• Create high-quality, SEO and GEO-friendly content for the website, including country pages and healthcare hubs, aligned with marketing goals and brand voice.
• Stay informed on industry trends and adjust content strategies to maintain relevance and effectiveness.
• Develop end-to-end email nurturing campaigns, including copy, analysing performance data, and testing ideas for optimisation.
• Create KPI-driven ad copy for performance marketing campaigns and manage translations to ensure accuracy and timeliness.
• Collaborate with web and digital teams to analyse content performance using tools like GA4 and refine content based on insights.
• Work closely with marketing, design, web, and content teams to execute SEO, GEO, and content strategies cohesively.
• Communicate progress and results effectively with team members and stakeholders to support broader marketing initiatives.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Proven ability to write and produce engaging, customer-facing marketing copy that delivers results.
• Good understanding of SEO and GEO KPIs, with experience in link building strategies.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

• Competitive annual salary of up to £40,000
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

Who we are:

Proud to be part of the AXA Group, AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.