Senior Growth Marketing Manager

Trade Recruit; Peterborough; On-site; GBP 55,000 - 65,000; Full time

Job summary

A dynamic marketing agency is seeking a Senior Growth Marketing Manager to lead growth initiatives in Peterborough. The ideal candidate will have 4-6 years of experience in performance marketing and a strong background in campaign execution with CRM platforms. This role offers a competitive salary between £55,000 and £65,000, along with benefits such as ongoing training and a collaborative work environment. Candidates must thrive in a fast-paced setting and be comfortable working on-site.

Benefits

Competitive salary

Access to Cardone University

Office benefits including gym facilities

Qualifications

• 4-6+ years' experience in growth, performance, or demand generation marketing.
• Proven ability to manage and optimise multi-channel marketing strategies.
• Strong campaign execution skills with CRM platforms.

Responsibilities

• Execute and manage outbound marketing campaigns via various channels.
• Take full control of our CRM including segmentation and automations.
• Partner with the sales team on lead quality and conversion strategies.

Skills

Campaign execution skills

Analytical mindset

Strong written communication

Tools

Ontraport

HubSpot

Salesforce

Job description

Senior Growth Marketing Manager

About Trade Mastermind

Trade Mastermind is on a mission to empower tradespeople to build and scale 7-figure businesses. We are not your average training company — we move fast, challenge convention, and create real results. Our team is dedicated to building a world-class ecosystem that transforms the lives and businesses of our clients.

Who We're Looking For

You are used to working at pace, in environments where action is immediate and expectations are high. You take ownership without being asked, solve problems proactively, and turn ideas into outcomes. You're comfortable with accountability, thrive on performance metrics, and bring both strategic thinking and hands‑on execution to everything you do.

Your Responsibilities

1. Lead Generation & Campaign Management

   Execute and manage outbound marketing campaigns via email, SMS, and retargeting channels.

   Drive a consistent, daily flow of qualified leads into the sales pipeline.

   Build and refine lead nurturing funnels to warm cold traffic and increase conversion rates.

2. CRM & Funnel Ownership

   Take full control of our CRM (Ontraport or similar), including segmentation, automations, and workflow optimisation.

   Identify and fix funnel weaknesses before they impact performance.

   Ensure systems are built to scale and support ongoing campaign activity.

3. Sales Integration & Pipeline Management

   Partner closely with the sales team to align on lead quality, follow‑up processes, and conversion strategies.

   Maintain visibility on pipeline health and support sales accountability.

   Help drive predictable revenue growth through shared marketing and sales metrics.

4. Reporting, Analysis & Performance Tracking

   Monitor and report on core KPIs such as cost per lead, conversion rates, CAC, and sales velocity.

   Deliver weekly and monthly reports with insights that inform next‑step optimisations.

   Use data‑driven insights to refine targeting, messaging, and campaign effectiveness.

5. Messaging, Copywriting & Campaign Content

   Develop high‑impact marketing assets including emails, SMS sequences, landing pages, and advertising copy.

   Maintain consistent, compelling brand messaging across all marketing channels.

   Test and iterate creative approaches to increase response and engagement rates.

6. Campaign Testing & Continuous Improvement

   Test everything — subject lines, offers, calls‑to‑action, segments, and workflows.

   Stay ahead of digital marketing trends and best practices in performance marketing.

   Build scalable systems and processes that continuously evolve and improve.

What You Bring

• 4‑6+ years' experience in growth, performance, or demand generation marketing (B2B or service‑led preferred).
• Strong campaign execution skills and hands‑on experience with CRM platforms like Ontraport, HubSpot, Salesforce, or similar.
• Proven ability to manage and optimise multi‑channel marketing strategies that generate pipeline and revenue.
• Analytical mindset with a results‑first approach — confident with data, KPIs, and dashboards.
• Proactive and resourceful — you take initiative, meet deadlines, and never wait to be told what to do.
• Strong written communication skills with a talent for creating copy that converts.

What We Offer

• Competitive salary of £55,000 – £65,000 per annum, based on experience and performance.
• Office‑based role at our modern Peterborough headquarters (Monday to Friday, 9am‑6pm).
• Access to Cardone University for continuous personal and professional development.
• Ongoing training, mentoring, and sponsored certifications to support your career growth.
• A collaborative, high‑energy work environment focused on performance, results, and innovation.
• Regular team socials, staff events, and employee recognition programmes.
• On‑site benefits including free parking, a subsidised canteen, and gym facilities.
• Birthday leave and employee wellbeing initiatives to support a healthy work‑life balance.
• A dynamic and professional workspace designed to encourage focus, creativity, and collaboration.
• Please note that this position is office‑based only and requires full‑time presence at our Peterborough headquarters.

Ready to Apply?

If you're ready to bring speed, strategy, and execution to a business that's transforming lives, we want to hear from you. Be part of something ambitious. Be part of Trade Mastermind.