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A leading sports and entertainment agency is seeking a Senior Event Manager for its Guest Experience team. The role involves developing premium hospitality experiences for large-scale sports events, requiring a background in agency or rightsholder roles. Ideal candidates will have extensive experience in the sports and entertainment sectors, keen attention to detail, and the ability to travel internationally for 10-12 weeks a year. This position combines office-based work with significant event management responsibilities.
Description
54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.
The Senior Event Manager, Hospitality sits within the Guest Experience team of 54’s Events Division. The role will report to the Head of Guest Experience and have responsibility for leading the development and delivery of premium hospitality experiences for large-scale sports events internationally, initially focused on our golf events portfolio for clients such as LIV Golf.
The Senior Event Manager, Hospitality should come from an agency or rightsholder background, with extensive experience in delivering large-scale, premium experiences at major international events within the world of sports or entertainment. Critical for the role is a keen interest in sports & entertainment culture, with strong awareness of trends in consumer experiences and a natural drive and attention to detail to be able to create world‑class experiences for a variety of audiences.
The role requires international travel to event locations for 10–12 weeks a year, being hybrid office‑based for the remainder of the time. The ideal candidate is able to adapt fluidly between the demands of the corporate environment, where they will lead permanent staff, and the live event environment where they will oversee suppliers and wider on‑site delivery teams.
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial), Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.