Senior Event Manager - EMEA

Dandy; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading dental technology company in the United Kingdom is seeking a Senior Event Manager to lead its European events strategy. The ideal candidate will have over 8 years of B2B event marketing experience and will be responsible for executing flagship marketing events and managing budgets. This role requires strong analytical skills, exceptional communication abilities, and a passion for delivering impactful brand experiences. Join a mission-driven team to transform the dental industry and support their global expansion efforts.

Benefits

Healthcare

Dental benefits

Mental health support

Generous paid time off

Qualifications

• 8+ years of experience in B2B event marketing.
• Proven experience building and scaling regional event programs with measurable impact.
• Strong analytical skills to define performance metrics and ROI.
• Exceptional written and verbal communication skills; fluent in English.

Responsibilities

• Own and lead European events strategy, aligning with company goals.
• Drive execution of marketing events and sponsorships.
• Define and report ROI metrics to evaluate performance.
• Manage budgets and vendor negotiations to balance financial efficiency.
• Develop and mentor the events team.

Skills

B2B event marketing

Budget management

Logistical planning

Fluent in English

Analytical mindset

Vendor negotiation

Collaboration

Communication skills

Job description

Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

About the Role

The Senior Event Manager will lead the strategy, execution, and optimization of Dandy’s Field Marketing and Events program as we expand into Europe. This leader owns all aspects of building and running the regional events engine from tradeshows and sponsorships to strategic partner and Dandy-hosted experiences, ensuring full alignment with go-to-market priorities. The ideal candidate combines strategic vision with flawless execution and is passionate about creating impactful, in-person experiences that drive pipeline, strengthen brand presence, and deliver measurable business results.

What You’ll Do

• Own and lead Dandy’s European events strategy, defining priorities that align with company growth goals, regional market dynamics, and global marketing plans.
• Drive execution of flagship and field marketing events including trade shows, Dandy-hosted events, and sponsorships that elevate brand visibility and generate measurable pipeline impact.
• Operate with high autonomy and strategic judgment, independently setting direction, making tradeoffs, and driving programs from concept through execution.
• Build scalable operational frameworks for event management, vendor partnerships, booth design, logistics, and staffing to ensure flawless delivery across markets.
• Define and report ROI metrics using data-driven insights to evaluate performance, optimize spend, and guide future event investment decisions.
• Build and maintain event program budget and performance forecasts.
• Partner cross-functionally with Marketing, Sales, and Operations leaders to align on objectives, enable teams for successful onsite engagement, and communicate progress to senior stakeholders.
• Manage budgets and vendor negotiations to balance financial efficiency with premium-quality brand experiences.
• Develop and mentor a growing events team, fostering high performance, ownership, and cross-functional collaboration across regions.

What We’re Looking For

• 8+ years of experience in B2B event marketing.
• Proven experience building and scaling regional event programs with measurable business impact.
• Ability to set strategy and define operational plans across global teams.
• Strong analytical mindset to define and report performance metrics and ROI.
• Excellent vendor negotiation, budget management, and logistical planning skills.
• Highly collaborative yet self-directed, capable of operating autonomously in a fast-changing environment.
• Exceptional written and verbal communication skills; fluent in English (additional European languages a plus).
• A passion for creating world-class brand experiences that drive growth and loyalty.

Bonus Points For

• Outstanding professional references to share
• Experience in B2B high growth tech company environment
• Experience in the dental industry
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

For full-time positions, Dandy offers a wide range of best-in‑class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Dandy is proud to be an equal‑opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!