Senior E-commerce Manager

Hayppgroup; London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A global e-commerce leader is seeking a Senior E-commerce Manager to drive expansion in the UK market. This role involves creating a campaign calendar and establishing effective digital channel strategies. The ideal candidate will have solid experience in digital sales, proven knowledge of the UK e-commerce landscape, and excellent project management skills. Join a values-driven company that emphasizes innovation, inclusion, and growth opportunities.

Qualifications

• Solid experience leading rapidly growing digital sales operations.
• Experience with P&L responsibility.
• Hands-on operations in online business.

Responsibilities

• Define and implement an e-commerce campaign calendar.
• Own annual budget and report progress against targets.
• Collaborate with HQ central teams for branding and marketing activities.

Skills

Leadership

Project management

Digital sales operations

E-commerce knowledge

Fluent in English

Education

Educational background in economy, business management, digital, or related fields

Job description

Overview

HAYPP GROUP is an e-commerce group focused on safer nicotine alternatives. We operate in multiple brands and countries, serving more than 1 million active consumers with products including nicotine pouches, Swedish style snus online and disposable vapes. Our headquarters are in Stockholm, and our team is primarily based in Sweden. We are an innovative, fast-moving company focused on sustainable growth and expanding to new markets globally.

The Role

We are looking for a Senior E-commerce Manager with a strong mandate to bring the UK market to the next level of expansion. You will play a significant part in boosting our UK operations by developing a modern and effective campaign calendar and end-to-end digital channel strategies and operations. You will build strategic partnerships, maintain strong agency relationships, and collaborate with the HQ team in Stockholm to facilitate an e-commerce omnichannel approach.

This is a hands-on role that combines operational execution and strategic thinking, requiring an ability to manage sales and marketing for a strong e-commerce omnichannel brand. A solid understanding of consumer behavior and brand-building in a regulated market is essential.

Core responsibilities include:

• Defining and implementing an e-commerce campaign calendar and digital channel strategy to grow the customer base and the overall business.
• Full mandate for campaign results in the UK.
• Own an annual budget.
• Plan and execute local branding, PR, and marketing activities in close cooperation with HQ central teams.
• Collaborate with HQ departments (accounting, legal, marketing, logistics, payments, reporting, customer service, product & technology) to secure efficient operations and high customer service levels.
• Continuously report progress against targets, and on sales and cost estimates according to the company schedule.
• Continuously analyze performance data, including customer feedback, marketing ROI, and sales volume development.

What We Want From You

Our ideal candidate is a strong leader with an entrepreneurial mindset, an excellent project manager, and above all a doer.

Requirements:

• Solid experience leading rapidly growing digital sales operations in a global-local setup, ideally within FMCG.
• Proven knowledge of the UK e-commerce environment and consumer preferences.
• Educational background in economy, business management, digital, or related fields.
• Experience responsible for customer acquisition, retention, and revenue growth.
• Experience with P&L responsibility.
• Hands-on operations of online business with skills in modern omnichannel demand creation.
• Strong business management experience (sales concepts, budgeting, leadership, organization, controlling).
• Fluency in English.
• E-tailer network experience is a plus.

What We Offer

We are a value-driven company guided by, among others, the values We team up, Innovation Drives Us, Inclusion & Non-Hierarchy, and Going the Extra Mile. We value ideas from all backgrounds and encourage trying new things. We are welcoming, inclusive, and ensure everyone has a voice. We emphasize hands-on effort and celebrating milestones while keeping a safe, appreciated, and challenged environment.

How to Apply

SEND US YOUR APPLICATION TODAY! If this sounds like a place where you would like to contribute and grow, please submit your application with your CV and a cover letter. We accept applications via LinkedIn or other means you prefer. All connections are welcome.

Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status. If you need any accommodations during the process, please let us know.

If you have questions about the role or working at Haypp Group, please reach out to our responsible recruiter Lea Sjösten at an email address that can be provided in place of a link. We look forward to hearing from you!