Senior Digital Media Officer

Health Education and Improvement Wales; Felindre; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A healthcare improvement organization in Wales is looking for a Senior Digital Media Officer to manage digital channels and create engaging content. The role requires a degree in communications or related fields, expertise in digital media, and experience in managing bilingual social media accounts. Candidates should possess strong IT skills and the ability to lead projects under tight deadlines. This position supports hybrid working arrangements with at least two days a week in-office.

Benefits

Corporate induction

Performance appraisal process

Opportunity to impact health services

Qualifications

• Degree level qualification or equivalent experience in communications, journalism, marketing, or digital media.
• Strong professional knowledge of digital communications, including social media, websites, CMS, videography and analytics.
• Experience of managing social media accounts in a high profile organisation.

Responsibilities

• Lead the day-to-day management and development of HEIW's digital channels.
• Deliver joined-up digital campaigns and high-quality content.
• Support colleagues and deputise for senior managers when required.

Skills

Digital communications expertise

Social media management

Content creation

Analytical skills

Project management

Education

Degree in communications, journalism, marketing, or digital media

Tools

MURA CMS

Video editing software

Analytics tools

Job description

Shape how Wales learns, leads, and delivers healthcare

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales. Everything we do is focused on developing a skilled, compassionate, and future ready workforce that improves care for patients and population health across Wales.

We're looking for a Senior Digital Media Officer to play a pivotal role in how we communicate, engage, and connect with our people, our partners, and the wider health and care system.

This is a high impact, hands on digital role for someone who combines strong technical expertise with creativity, sound judgement, and the confidence to advise and influence at senior level.

Location: Contractually office-based at Ty Dysgu, Nantgarw. However, current working arrangement operates on a hybrid basis, with a minimum of two days per week in the office. Arrangement is subject to review and may change in line with organisational requirements.

Main duties of the job

As Senior Digital Media Officer, you'll lead the day to day management and development of HEIW's digital channels, including our bilingual websites, intranet, and social media platforms.

You’ll ensure content is clear, accessible, engaging, bilingual, and aligned to organisational priorities, while continually improving quality, performance, and user experience.

Working closely with colleagues across Communications, Digital and Data, the wider organisation, and external suppliers, you’ll deliver joined up digital campaigns, high‑quality content, and measurable impact.

The role also includes professional leadership, with day‑to‑day support to colleagues and deputising for senior managers when required.

About us

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.

HEIW is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:

Values

• Respect for All in every contact we have with others
• Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving
• Together as a Team: Working with colleagues across NHS Wales and with partner organisations

HEIW received the HPMA Award for Employee Engagement in 2019.

What you can expect:

What you can expect

• a corporate induction and 90 day Welcome itinerary
• a meaningful values based performance appraisal process
• the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales

Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as "One HEIW Team". Do you want to join that team?

Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.

Person Specification

Qualifications and knowledge

• Degree level qualification or equivalent experience in communications, journalism, marketing, or digital media.
• Strong professional knowledge of digital communications, including social media, websites, CMS, videography and analytics.
• Experience of MURA CMS.

Experience

• Experience of managing social media accounts in a high profile organisation.
• Hands on experience of producing digital content (graphics, video, copy) for web and social channels.
• Experience of managing and developing websites, including accessibility, SEO and analytics.
• Experience of using analytics to evaluate performance and inform improvements.
• Experience of working in the NHS, public sector, or a similarly complex organisation.

Skills and attributes

• Strong IT and digital skills, including publishing, video and analytics tools.
• Ability to manage multiple priorities under pressure and to tight deadlines.

Skills and attributes

• Excellent organisational, planning and coordination skills, with the ability to manage competing priorities under pressure and to tight deadlines.
• Strong influencing and persuading skills, with the confidence to negotiate and secure buy in from colleagues at all levels.
• Sound judgement and decision making skills, able to weigh complex information and recommend appropriate courses of action
• Creative and innovative approach to content and problem solving.
• Strong interpersonal and influencing skills, able to secure confidence of senior colleagues.
• Ability to lead, coach and support junior colleagues.
• Ability to analyse complex data and present clear recommendations.
• Ability to plan, deliver and evaluate digital projects and campaigns.
• Flexible, adaptable and proactive approach.
• Ability to travel within Wales and work flexibly when required.
• Commitment to continuous professional development.
• Commitment to HEIW values and behaviours.

Experience

• Experience of creating and implementing digital communications plans.
• Experience of paid and organic digital advertising, including managing budgets.
• Experience of working with external agencies on design, video or digital projects.
• Experience of managing bilingual social media accounts.
• Experience of handling high profile, sensitive or crisis situations through digital channels.
• Experience of working in the NHS, public sector, or a similarly complex organisation.
• Experience of supporting CMS development programmes or projects.

Qualifications and knowledge

• Knowledge of WCAG 2.2 accessibility standards, SEO, and digital compliance.
• Evidence of ongoing professional development in communications, journalism or marketing.
• Knowledge of CMS systems.
• Experience of planning, organising and coordinating multiple digital projects or campaigns simultaneously.
• Postgraduate qualification in communications, marketing, or journalism.
• Membership of a relevant professional body (CIPR, CIM, etc.).
• Welsh language skills (level 1 or above in understanding, speaking, reading and writing).

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Deputy Head of Communications and Engagement