Senior Digital Marketing Manager SaaS Tech

Applause IT Recruitment Ltd; Farnborough; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading recruitment company is seeking a Senior Digital Marketing Manager to spearhead digital strategies for a B2B SaaS division. The role involves managing SEO, PPC, and social media while utilizing HubSpot for automation and reporting. Candidates should have over 7 years in digital marketing, excellent communication skills, and a proven track record in driving results. This position offers a salary of £55-£60K, hybrid work options, and a comprehensive benefits package.

Benefits

Pension

Health benefits

Career development opportunities

Employee discounts

Qualifications

• 7+ years' digital marketing experience, preferably in B2B/SaaS.
• Strong skills in SEO, PPC, email, social media, and campaign management.
• Proven record of delivering results against KPIs and ROI reporting.

Responsibilities

• Develop and deliver digital marketing strategy across various channels.
• Plan and manage multi-channel campaigns.
• Manage external PPC/SEO partners.
• Track performance using HubSpot and analytics tools.

Skills

SEO

PPC

Digital marketing

Email marketing

Social media management

WordPress

Tools

HubSpot

Salesforce

Analytics tools

Job description

Overview

Senior Digital Marketing Manager - SaaS Technology. Farnborough, Hampshire, Surrey Borders (Hybrid - circa 1 day per week onsite). Circa £55-£60K salary (neg) + full benefits package. Applause IT are looking for an experienced Senior Digital Marketing Manager to lead digital campaigns for a growing B2B SaaS technology division of a major UK Business Process Outsourcing and Technology PLC.

In this role, you'll take ownership of digital strategy, brand awareness and customer acquisition across multiple channels. You'll manage SEO, PPC, social, email and website optimisation, using HubSpot as your central platform for automation, lead nurturing and reporting.

Responsibilities

• Develop and deliver digital marketing strategy across SEO, PPC, social and email.
• Plan, manage and optimise multi-channel campaigns.
• Oversee website updates, CRO and SEO improvements.
• Manage external PPC/SEO partners.
• Use HubSpot, Salesforce and analytics tools to track performance and ROI.
• Support sales with content, campaigns and lead generation.

Qualifications

• 7+ years' digital marketing experience (B2B / SaaS technology background preferred).
• Strong skills in digital marketing including SEO, PPC, email, social and campaign management and WordPress.
• HubSpot CRM experience (automation, workflows, reporting).
• Proven record of delivering results against KPIs and reporting on ROI.
• Excellent communication and problem-solving skills.

Benefits

• Hybrid working - 1 day per week in Farnborough on average.
• Pension, health, above-average leave and employee discounts, salary sacrifice schemes.
• Flexible working patterns (ask for details).
• Career development opportunities.
• Inclusive, supportive culture.

Apply now with your CV and cover letter including salary expectations.

All offers subject to basic BPSS security clearance