Senior Digital Marketing Manager

Paragon Banking Group; Metropolitan Borough of Solihull; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading UK bank is seeking a Senior Digital Marketing Manager to lead the Performance Marketing team. This role involves overseeing consumer marketing activities across various platforms to drive commercial growth. Candidates should have significant experience in SEO, content marketing, and analytics, as well as strong storytelling skills. The position offers a hybrid work model with 2 days on-site in Solihull.

Qualifications

• Significant experience in SEO, content marketing, paid media, and analytics.
• Proven track record of developing successful digital marketing strategies.
• Strong storytelling and creative skills.

Responsibilities

• Lead the Performance Marketing team for planning and implementing marketing activities.
• Oversee planning and execution of organic, paid and SEO strategies.
• Integrate activity across marketing channels for effectiveness.

Skills

SEO

Content marketing

Paid media

Analytics

Creative storytelling

Tools

Google Analytics

Google Tag Manager

Adwords

Job description

Overview

About The Role: Let's grow together! A Platinum Investors in People employer and an award-winning UK bank, focused on growth. Our customers include savers and businesses across the UK and, working together, we use our specialist expertise to help them achieve their ambitions and build a sustainable future. If you're looking for an opportunity to join a Marketing team that is customer obsessed, numbers orientated and passionate about producing amazing creative whilst driving innovation, we're looking for you! We're recruiting for a Senior Digital Marketing Manager to join our growing Group Marketing function. You'll be working with some super talented and creative people who love to drive the agenda but also have fun. Check out the role information and get in touch if it sounds exciting, we're looking forward to hearing from you. We're flexible, inclusive, committed to your wellbeing and passionate about you reaching your potential. Let's grow together. At this time, we are not engaging with external recruitment agencies. We are managing our hiring process internally and utilising the platforms we already have in place to source candidates directly.

What you'll be doing

• To lead the Performance Marketing team through planning, implementing and optimising consumer marketing activities across multiple platforms to deliver strong commercial growth
• Oversee and delivery of all aspects of planning, execution, management and optimisation of organic, paid and SEO as part of the wider Marketing plan encompassing paid search (PPC), display advertising, SEO, social media, and content marketing.
• Using brilliant creative, data driven media selection, innovation and continual test and learn drive the agenda for digital marketing for strategic purpose and value
• Key to this role is the ability to integrate activity on channels across the full marketing mix to improve effectiveness and impact to drive awareness and performance on the Paragon and Spring brands.
• Ensure delivery of product changes, launches, provide marketing support to the Savings team and manage the paid media budget
• Significant experience in SEO, content marketing, paid media and analytics, with a proven track record of developing and implementing successful digital marketing strategies across a range of channels.
• Relevant experience of working with agencies to lead, plan and manage digital marketing strategies and campaigns.
• Strong storytelling and creative skills with a keen eye for detail and the ability to creatively innovate in digital channels
• Knowledge and proficiency with tools like Google Analytics, GTM, Adwords is essential along with knowledge of social media and SEO tools.
• Relevant experience of running high performing, highly engaged team.

Notes

Even if you don't meet all the criteria, we encourage you to apply. At Paragon, we value diversity and we're excited to hear from passionate individuals like you! If you're ready to contribute to the team, please apply. Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page.

Working hours

This is a full-time position, Monday to Friday from 8:30 am to 5:00 pm. We offer a hybrid work model requiring a minimum of 2 days per week in our office in Solihull on specific days.

Inclusion

As a Disability Confident Employer, we want to ensure that our vacancies are accessible for everyone. If you have a disability, long term health condition or are neurodiverse and need us to adjust our recruitment process please get in touch with our recruitment team.