Senior Digital Marketing & Brand Lead

SMBC Bank International plc; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global financial institution based in the UK is seeking a Digital Marketing & Branding Lead to drive strategic marketing initiatives across EMEA business units. The role focuses on creating visually engaging content, ensuring messaging consistency, and measuring campaign effectiveness. Candidates should possess solid experience in both B2B and B2C marketing, with a strong understanding of digital strategies. This position offers competitive benefits including hybrid working and a strong emphasis on career development.

Benefits

Hybrid and flexible working

Competitive paid leave days

Private medical insurance

Access to learning and development opportunities

Ambitious remuneration package

Qualifications

• Solid experience in B2B and B2C marketing in large corporations or financial institutions.
• Strong understanding of digital marketing strategies, tools, and practices.
• Experience in project management with strong organizational skills.

Responsibilities

• Develop and implement strategic client marketing initiatives.
• Create visually engaging content for marketing events and campaigns.
• Measure client engagement and continuously improve campaign effectiveness.

Skills

B2B marketing experience

Digital marketing strategies

Project management

Customer focus

Risk management

Job description

A global financial institution based in the UK is seeking a Digital Marketing & Branding Lead to drive strategic marketing initiatives across EMEA business units. The role focuses on creating visually engaging content, ensuring messaging consistency, and measuring campaign effectiveness. Candidates should possess solid experience in both B2B and B2C marketing, with a strong understanding of digital strategies. This position offers competitive benefits including hybrid working and a strong emphasis on career development.