Senior Digital Marketer

Bolton Office; Bolton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading educational provider in Bolton is seeking a results-driven Senior Digital Marketing Specialist to develop and optimize digital campaigns. Responsibilities include managing social media and content marketing, utilizing analytics tools to monitor performance, and executing paid advertising strategies. The ideal candidate should have a bachelor's degree in Marketing and relevant experience. The company offers a comprehensive benefits package and is committed to safeguarding children's welfare.

Benefits

Life Assurance

Pension scheme

Mental health support services

Flexible benefits platform

Qualifications

• 3-5 years experience in a similar digital marketing role.
• Proven experience in managing social media and content marketing.
• Strong knowledge of SEO, SEM, and analytics tools.

Responsibilities

• Develop and execute digital marketing campaigns across multiple channels.
• Monitor and analyze campaign performance using analytics tools.
• Create content aligned with brand guidelines.

Skills

Digital marketing

Social media management

Content marketing

SEO

Analytics tools

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

HubSpot

Adobe Creative Suite

Mailchimp

Job description

About Us:

At Outcomes First Group, we believe every child can thrive when given the right environment for success. As one of the world’s leading providers in our sector, we deliver exceptional, research-led education tailored to each individual, with smaller class sizes and personalised learning plans.

Our vision is to empower every child with a world-class education that nurtures potential and inspires lifelong learning, our mission is to unlock that potential through personalised learning and opportunity, and our promise is simple: we listen, we work together, and we are accountable to one another to make the remarkable happen.

Job Purpose:

We are seeking a results-driven Senior Digital Marketing Specialist to join our team. This role will focus on developing, implementing, and optimising digital marketing campaigns across various channels to increase brand awareness, drive engagement, and generate leads. The ideal candidate is creative, analytical, and up-to-date with the latest digital trends.

What you'll do:

• Develop and execute digital marketing campaigns across channels including social media, email, search engines (SEO/SEM), and display advertising.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide actionable insights.
• Manage content creation, including blog posts, social media content, graphics, and videos, ensuring alignment with brand guidelines.
• Optimise website and landing pages for SEO and conversion rate.
• Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).
• Collaborate with internal teams to create consistent messaging and brand voice across all digital platforms.
• Stay current with digital marketing trends, tools, and best practices, and suggest innovative strategies.

What we're looking for:

ESSENTIAL

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years experience in a similar role.
• Proven experience in digital marketing, social media management, and/or content marketing.
• Strong knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.

DESIRABLE

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Graphic design or video editing skills (Adobe Creative Suite, Canva, etc.).
• Familiarity with e-commerce or B2B marketing strategies.

Why join Outcomes First Group?

About the Group

Outcomes First Group is the largest independent provider of high quality special needs education and care. We are a vital part of local communities in England, Scotland and Wales with a renowned reputation for quality and positive outcomes for the people we educate and care for. We are really proud to say that in 2024, Outcomes First Group were officially certified as a ‘Great Place to Work’ for the fifth year running. Our divisional brands include Acorn Education, Options Autism, Blenheim Schools and Momenta Connect.

Our Vision

Empower every child, whatever their ability, with a world-class education that nurtures potential, inspires lifelong learning, and equips them to thrive in a diverse and evolving world.

Our Missionh3>

We commit to unlocking our pupils' potential through personalised learning, innovation, and opportunity, supporting growth and aspirations.

Our Promise

We Listen.
We never assume.
We work together.
To make the remarkable happen.
We are accountable.
To each other and for one another.

Benefits

Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:

• Life Assurance
• Pension scheme with options to increase your contributions
• “Your Wellbeing Matters” – access to a wide range of first-class mental health support services and physical health checks
• Family Growth Support - inclusive benefits package covering enhanced maternity and paternity leave, along with paid fertility treatment support.

And a market-leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you, including:

• A wide range of health, wellbeing, and insurance benefits
• 100’s of discount options valid in the UK and abroad
• Cycle to Work Schemes
• Electric Car Purchase Scheme
• Critical illness cover

We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.

All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

We are an Equal Opportunities Employer.

We reserve the right to close the vacancy early if we receive a high volume of suitable applications.

Outcomes First Group is committed to carrying out a fair, thorough and efficient recruitment process in line with Keeping Children Safe in Education. Whilst we aim to keep applicants informed throughout, Outcomes First Group does not accept liability for any loss of earnings or other associated costs incurred by applicants as a result of delays or changes in the compliance process. All stages of the compliance process are subject to necessary safeguarding checks and compliance with statutory requirements, which may affect timescales.