Senior CRM & Lifecycle Campaign Lead

TFG London; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading UK retailer is seeking a Senior CRM Executive to enhance customer retention and acquisition across their brands. You will manage omnichannel customer lifecycle campaigns, support the strategy development, and drive growth by identifying opportunities to improve customer KPIs. The ideal candidate will have solid experience in CRM for retail, familiarity with CRM platforms, and analytical skills. Benefits include generous discounts, holiday entitlement, and wellbeing assistance.

Benefits

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per annum

Financial and Wellbeing assistance

Enhanced Maternity package

Virtual GP service – unlimited access 24 / 7

Qualifications

• Established CRM specialist with retail experience.
• Experience managing CRM campaigns for global businesses.
• Hands-on experience with analytics packages.

Responsibilities

• Manage omnichannel customer lifecycle campaigns.
• Support the CRM Manager in strategy delivery.
• Collaborate with Paid Media to enhance customer journeys.
• Identify new opportunities for improving customer KPIs.
• Manage performance reporting for campaigns.

Skills

Customer segmentation

CRM campaign management

Analytics (Google Analytics)

Stakeholder relationship building

HTML knowledge

Tools

Bloomreach

CRM platforms

Job description

A leading UK retailer is seeking a Senior CRM Executive to enhance customer retention and acquisition across their brands. You will manage omnichannel customer lifecycle campaigns, support the strategy development, and drive growth by identifying opportunities to improve customer KPIs. The ideal candidate will have solid experience in CRM for retail, familiarity with CRM platforms, and analytical skills. Benefits include generous discounts, holiday entitlement, and wellbeing assistance.