Senior CRM Executive

Better Placed Ltd - A Sunday Times Top 10 Employer!; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading UK ecommerce brand is looking for a Senior CRM Executive to enhance their CRM strategy. In this role, you will manage channels like email, DM, SMS, and push notifications, contributing to a rapidly growing brand. The ideal candidate has extensive CRM experience, is adept with various eCRM platforms, and possesses skills in creative campaign delivery and data handling. This is a fantastic opportunity to join a company at a pivotal growth stage, backed by significant investment.

Qualifications

• Extensive experience in CRM, including eCRM and core acquisition automation programmes.
• 2–3 years of experience working with different ESPs.
• Ability to deliver creative campaigns and content.

Responsibilities

• Support the overall CRM strategy and track its performance.
• Segment the database for targeted campaigns.
• Optimize retention strategies to build customer loyalty.
• Support the creative content for email and CRM campaigns.
• Report on CRM campaign success to senior stakeholders.

Skills

CRM expertise

Creative campaign delivery

Customer segmentation knowledge

Tools

eCRM platforms

Job description

Senior CRM Executive

Ecommerce. Luxury Fashion

We’re really pleased to be supporting this client on their latest hire, Senior CRM Executive.

This is a really exciting consumer brand, authentically themselves, innovative and creative.

An established brand that has been through incredible growth, doubling in size year on year.

Multi‑million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.

In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.

CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.

Key responsibilities for this role include:

• Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
• Ensure the database is segmented effectively for targeted campaigns.
• Optimise the retention strategy for the brand, building customer loyalty.
• Support on the creative and content of the email campaigns, and CRM campaigns.
• Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business

What I am looking for:

• Extensive experience within CRM, including eCRM and core acquisition automation programmes.
• 2 / 3 years within CRM, working on a number of different ESP is ideal.
• Creative campaign delivery and content
• Knowledge of customer segmentation.
• Experience within with data, data in separate teams to create a single customer view.