Senior CRM Campaigns Lead - Data-Driven Growth & Personalization

THG; Trafford; On-site; GBP 40,000 - 50,000; Full time

Job summary

A global e-commerce group is seeking a Senior CRM Executive to design and implement CRM strategies enhancing customer acquisition and loyalty. The role involves planning multi-channel campaigns, utilizing data for targeted communications, and collaborating with various teams. Ideal candidates will have at least 2 years of CRM experience, strong analytical skills, and proficiency with relevant tools. Competitive benefits and perks are offered, including professional development programs and employee discounts.

Benefits

Bespoke development programmes

25 days annual leave plus bank holidays

Wellbeing support

Employee discounts

Referral bonus

Qualifications

• Minimum 2 years of CRM experience, preferably in retail e-commerce.
• Proficiency with CRM platforms and marketing automation tools is required.
• Strong analytical skills for data analysis and reporting.

Responsibilities

• Design and implement CRM strategies to enhance customer acquisition.
• Plan and execute multi-channel CRM campaigns.
• Utilise customer data for segmentation and personalised communications.

Skills

CRM experience

Data analysis

Communication skills

Campaign design

Attention to detail

Tools

CRM platforms

Marketing automation tools

Job description

A global e-commerce group is seeking a Senior CRM Executive to design and implement CRM strategies enhancing customer acquisition and loyalty. The role involves planning multi-channel campaigns, utilizing data for targeted communications, and collaborating with various teams. Ideal candidates will have at least 2 years of CRM experience, strong analytical skills, and proficiency with relevant tools. Competitive benefits and perks are offered, including professional development programs and employee discounts.