Senior Creative (Copy)

Publicis Groupe UK; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading advertising agency in London is seeking a talented Senior Copywriter to craft impactful campaign ideas for well-known FMCG brands, primarily Pampers. The ideal candidate should have proven experience in storytelling across multiple channels and strong presentation skills. This role offers a hybrid work model and various benefits aimed at supporting employees' well-being.

Benefits

Pension

Private Medical

Income Protection Plans

Reflection Days

Family Friendly Policies

Agency Discounts

Onsite gym

Birthday day off

Qualifications

• Proven ability to craft impactful campaign ideas and activations.
• Experience working on major FMCG brands, ideally baby care.
• Fluency in storytelling for social media, video, and in-store.

Responsibilities

• Create campaign ideas primarily for Pampers and other P&G brands.
• Work independently while also collaborating with teams.
• Present ideas confidently in client-facing meetings.

Skills

Conceptual thinking

Strong presentation skills

Storytelling across multiple channels

Collaboration

Tools

PowerPoint

Keynote

Job description

BRAND: PGOne
Job Function: Creative
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We are PG ONE.

We are the ideas, production and media for over 30 of the world's most known and loved brands from the world's biggest advertiser, P&G (Procter & Gamble).

When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that's us.

We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you'll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one.

And you'll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture "Dare to be Different" and we are very proud of it. Because we know you have to keep breaking new ground, without fear, to be successful.

Our Commitment

We are committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

We're seeking a talented Senior Copywriter with strong conceptual thinking and a proven ability to craft impactful campaign ideas and 360 activations-primarily for Pampers and other P&G brands.

You will have experience working on major FMCG brands, ideally with insight into the baby care category or a natural feel for its tone of voice. Your work will span a wide emotional range, from product-led advertising to cause-driven campaigns supporting premature babies.

You should be fluent in storytelling across multiple channels – especially social (Meta, YouTube, TikTok), video/TV, OOH, and in-store. Strong presentation skills in PowerPoint/Keynote and confidence in client-facing meetings are essential.

Collaboration is key, but you'll also thrive independently.

Additional information

PGOne has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – "The Pregnant Man".

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).