Senior Content Manager, Paid Ads (Data + AI Native)

Praktika; United Kingdom; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A leading educational technology company in the United Kingdom seeks a Senior Content Manager for Paid Ads to manage creative processes and optimize performance using data and AI tools. The ideal candidate should have 4–7 years of experience in paid ads for mobile apps and a strong performance mindset. Unique perks include top-tier salary, equity options, and up to 34 days of holidays. Join to redefine language learning and drive exponential growth.

Benefits

Top-tier salary

Equity growth via stock options

26 days of holidays plus bank holidays

Health and wellness benefits

Annual educational budget of up to $1,000

Qualifications

• 4-7 years experience in paid ads creative or growth for mobile apps.
• Proven performance-driven mindset required.
• Hands-on experience using AI tools for automating pipelines.

Responsibilities

• Own briefing, production, launch, and iteration of paid creatives.
• Analyze creative performance and make data-driven decisions.
• Partner with growth, product, brand, and data teams.

Skills

Data literacy

Experience with AI tools

Growth mindset

Creative hypothesis and tests

Performance analysis

Tools

AI workflow tools

Creative testing frameworks

Job description

About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series‑A funding, we are growing and looking for a Senior Content Manager, Paid Ads (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast‑paced environment we like independent self‑staters who can work well in a team as well as unassisted and who enjoy the working environment of an early‑stage startup.

About the role:

Mission: Own paid ads creative end to end. Use data and AI to consistently ship, test, and scale high‑performing ads that drive revenue.

Core Responsibilities

Creative Strategy

• Turn growth goals (CAC, ROAS) into clear creative hypotheses and tests.

End‑to‑End Execution

• Own briefing, production, launch, and iteration of paid creatives.
• Manage freelancers, creators, agencies, and AI tools.
• Maintain high creative velocity.

Performance & Optimization

• Analyze creative performance at a granular level (hook, message, format).
• Kill losers fast, scale winners aggressively.
• Own CTR, CVR, CPA/CAC, creative ROAS.

AI‑Driven Production

• Use AI for ideation, scripting, copy, variants, and localization.
• Build repeatable AI workflows to increase output and speed.

Testing & Learning

• Run a structured creative testing framework.
• Document learnings and turn them into playbooks.

Cross‑Functional Work

• Partner with growth, product, brand, and data teams.
• Feed performance insights back into strategy and product.

What we are looking for from you:

Requirements

• 4–7 years in paid ads creative or growth for mobile apps
• Proven performance‑driven mindset
• Strong data literacy
• Hands‑on AI tools usage, experience with automating pipelines using AI
• High ownership, low ego
• Ready for hard work

Why should you join Praktika:

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

• Top‑tier salary to match your top‑tier skills
• Equity that grows with your impact: Equity growth via stock options
• 26 days holidays plus bank holidays (34 days per year)
• Yearly off‑sites: Last year was in Dubai!
• Health and wellness benefits to support your overall well‑being through Safetywing
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
• Annual educational budget of up to $1,000
• Interview Process: We will provide you with feedback throughout the interview process.

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.