Senior Commercial Analyst (Marketplace Economics)

Gumtree; City Of London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading UK online marketplace is seeking a Senior Commercial Analyst to drive marketplace health and sustainability. This role involves analyzing customer behavior, pricing performance, and leading insights that improve liquidity and monetization. The ideal candidate has extensive experience in analytics, fluency in SQL, and a proactive approach to problem-solving. This position features hybrid working, allowing flexibility while playing a crucial role in Gumtree's transformation.

Benefits

10% company bonus scheme

Ownership of business area

Dynamic team environment

Impactful work culture

Qualifications

• Proven experience in commercial, product, or marketing analytics (ideally within eCommerce or marketplaces).
• Fluent in SQL and capable of writing queries effortlessly.
• Experience with data visualization tools.
• Ability to design and interpret A/B tests.
• Familiarity with Python or R for deeper analytics.
• Proactive and hands-on with a passion for continuous learning.

Responsibilities

• Strengthen the marketplace's health and efficiency.
• Define and own the Marketplace Health KPI suite.
• Build dashboards and monitor performance.
• Lead Supply & Demand insights and provide actionable recommendations.
• Run pricing analytics and partner with the Commercial team.

Skills

Commercial analytics

SQL

Data visualization

A/B testing

Python

Data handling

Tools

Looker

Tableau

Job description

Own the Economics: Senior Commercial Analyst, Gumtree's Transformation

Up to £65K per annum DOE + 10% company bonus scheme

Do you have a passion for analysing complex commercial problems to drive marketplace health and sustainability? This is a career‑defining opportunity to join one of the UK’s most popular online marketplaces, Gumtree, and play a pivotal role in its exciting transformation.

The platform is being revolutionised into a cutting‑edge, modern marketplace where buying and selling is simpler, safer, and more enjoyable for everyone. As the Senior Commercial Analyst, Marketplace Economics, you will be the central force driving success, digging deep into customer behaviour, supply/demand dynamics, and pricing performance to uncover high‑value opportunities that improve liquidity, fulfilment, and monetisation. Your work will directly influence decision‑making and help ensure a consistently great experience for customers and sellers. This role is designed for someone who thrives on ownership and can turn complex data into clear direction.

Join us and play a key role in shaping the future of Gumtree, where high performance and growth are fuelled by teamwork and genuine connections.

Location: London – hybrid working 3 days a week in the office.

About the Role

Joining the central analytics team, you will take on the critical responsibility of strengthening the marketplace's health and efficiency. You will define, refine, and own the Marketplace Health KPI suite to ensure teams are tracking what truly matters for customer and seller success. Your work involves building accessible dashboards and monitoring performance to proactively diagnose issues and identify risks or opportunities. You will lead Supply & Demand Insights by analysing customer behaviour and seller activity to forecast mismatches and translate findings into clear, actionable recommendations for Growth, Product, and Operations. Furthermore, you will lead all Pricing Analytics, running end‑to‑end experiments, analysing elasticity and customer sensitivity, and partnering with the Commercial team to shape monetisation strategy. Ultimately, you act as a trusted cross‑functional partner, communicating insights with clarity and business context to ensure stakeholders understand the “so what” and recommended next steps.

Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants.

What’s in it for You?

• The opportunity to make a personal impact within a trusting and authentic culture.
• A chance to take full ownership of a business area and drive work independently.
• A business with momentum. We are looking to 4x over the next 3 to 5 years.
• Experience a passionate team environment where high performance and growth are valued.

What We’re Looking For

• You’ll have proven experience in commercial, product, or marketing analytics (ideally within eCommerce or marketplaces).
• Fluency in SQL— you should be able to write queries in your sleep.
• Experience bringing data to life with visualisation tools (e.g., Looker, Tableau).
• Experience designing and interpreting A/B tests and applying insights to business decisions.
• Python/R for deeper analytics.
• The ability to handle ambiguity and imperfect data.
• A proactive, hands‑on approach with a passion for learning and improving.

About Us:

Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy, sell, and trade. Our vision is to be the go‑to marketplace for the home, making every transaction effortless and secure. We’re embarking on an exciting transformation to revolutionise this much‑loved platform into a cutting‑edge, modern marketplace where buying and selling is safer, simpler and more enjoyable for everyone. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how buyers and sellers across the UK connect and trade, building a platform that’s ready for the future.