Senior Campaigns Marketing Manager — Impactful TV Campaigns

ITV Consumer Limited 2024; City of Westminster; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading media company in the UK seeks a Senior Marketing Manager for a 12-month fixed-term position. This role is crucial for developing upper funnel marketing campaigns that enhance brand engagement and viewership. Responsibilities include crafting insightful marketing briefs, collaborating with various teams for impactful campaigns, and utilizing audience insights to guide strategies. Ideal candidates will demonstrate creative campaign development experience and effective stakeholder collaboration, with knowledge of the UK's media landscape.

Benefits

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Save as you earn options

Wellbeing and volunteering days

Qualifications

• Transform business challenges into clear marketing briefs.
• Create ambitious campaigns that drive audience excitement.
• Manage multi-million pound media plans with external agencies.
• Understand changes in viewing trends.

Responsibilities

• Develop best-in-class marketing briefs rooted in audience insights.
• Collaborate with teams to create and analyze campaigns.
• Build relationships with commissioning teams for maximum content effect.
• Embed insights into campaign briefs and track their impact.
• Capture learnings to improve future marketing activity.
• Align marketing activities with brand positioning.

Skills

Exceptional brief writing

Developing cross-media campaigns

Managing large paid media plans

Knowledge of UK TV/Streaming landscape

Job description

A leading media company in the UK seeks a Senior Marketing Manager for a 12-month fixed-term position. This role is crucial for developing upper funnel marketing campaigns that enhance brand engagement and viewership. Responsibilities include crafting insightful marketing briefs, collaborating with various teams for impactful campaigns, and utilizing audience insights to guide strategies. Ideal candidates will demonstrate creative campaign development experience and effective stakeholder collaboration, with knowledge of the UK's media landscape.