Senior Business Development Manager - Americas (MICE)

M&I; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global events company seeks a Senior Business Development Manager focused on the Americas market. This hybrid role involves driving buyer recruitment, mentoring junior staff, and regular travel for events. Ideal candidates have strong sales backgrounds in the MICE industry and exceptional communication skills. Competitive salary, extensive benefits including health insurance, and flexibility in work hours are offered.

Benefits

£60,000 OTE with performance incentives

36 days of paid holiday

£50/month contribution towards health insurance

24/7 Employee Assistance Programme

Extended maternity and paternity leave

4 pm Friday finish

Qualifications

• Proven senior sales experience with a track record of exceeding targets.
• Previous experience in the MICE industry is essential.
• Exceptional verbal and written communication skills.

Responsibilities

• Drive buyer recruitment for M&I events.
• Expand global buyer network in the MICE sector.
• Provide mentorship to junior team members.

Skills

Senior sales experience

Strong strategic sales skills

Excellent verbal and written communication

Networking with C-level executives

Time management

Tools

CRM

Office 365

Job description

Senior Business Development Manager - Americas (MICE)
Central London, Borough (Hybrid)

Our Story

Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.

Our brands connect the major players in both MICE and leisure travel through one‑to‑one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground‑breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world’s most respected event planners and travel designers.

We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.

At M&I we connect the global MICE industry through world‑class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human‑to‑human connections to secure high‑quality business.

The Role

As a company, we’re on an exciting journey of growth and development. That’s where you come in…

We’re recruiting for a Senior Business Development Manager dedicated to the Americas market, working American hours (11:00–19:00 UK time). This is a proactive sales role with a strong emphasis on new business development and achieving monthly targets.

You’ll be responsible for driving buyer recruitment for our world‑class M&I events, hitting the ground running with high‑volume outbound calls and strategic outreach. A strong sales background in MICE industry is essential.

As well as intensive telesales campaigns, this role involves regular international travel at our M&I events, attendance at industry trade shows and the possibility of face‑to‑face sales trips as we evolve in the future.

Additionally, you’ll:

• Expand our global buyer network by identifying new opportunities in the MICE sector.
• Provide mentorship to junior team members and contribute to team development.
• Reach and exceed personal buyer recruitment targets every month.
• Manage the full recruitment process from prospecting to confirmed attendance of buyers.
• Nurture long‑lasting relationships with clients and develop a thorough understanding of their business.
• Keep up with industry trends to advise management on strategies and tactical development.
• Attending the events to further develop relationships with your clients and assist with onsite event management.

Due to the nature of the events industry, you may occasionally be required to work outside of hours to meet deadlines.

To be considered as a Business Development Manager, you’ll need:

• Proven senior sales experience with a track record of exceeding targets and driving revenue growth.
• Previous experience working in events, hotels, DMCs, venues, or elsewhere in the MICE industry.
• Passionate about the global meetings and incentives industry, with a keen interest in shaping high‑impact connections across the Americas market.
• Energetic, driven, and commercially minded with a hunger to succeed in a fast‑paced sales environment.
• Strong strategic sales and negotiation skills.
• Confident in both cold outreach and face‑to‑face presentations, with a consultative approach to relationship‑building.
• Confidence in networking with C‑level executives.
• Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Highly organised with strong time management and pipeline prioritisation skills.
• Ability to work independently and drive results with minimal supervision.
• Experience using a CRM and Office 365.
• Additional language skills are an advantage.

We offer a competitive salary and a thoughtful benefits package designed to support your well‑being, growth, and work‑life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.

• £60,000 OTE, including performance‑based incentives and an attractive compensation package.
• 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
• Receive £50/month contribution towards Bupa private health insurance, starting after probation.
• Access confidential 24/7 support through Health Assured’s Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
• Benefit from extended maternity leave and enhanced paternity leave to support growing families.
• Team members have the exciting opportunity to travel the world, providing support at our events.
• Start your weekend early with a 4 pm Friday finish!

Our Commitment to Diversity

Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.

How to Apply

We review every application with care and attention. If you're excited to contribute to our mission, we’d love to hear from you.

Applications are reviewed on a rolling basis. To ensure your experience and perspective are considered, we encourage you to apply early.

Our Company Website

www.mi-forums.com

Our Events Portfolio

www.wwideevents.com

www.amourforums.com

www.privateluxuryevents.com

www.travel-fest.com