Senior Brand Manager

Jack Links Protein Snacks; Richmond; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading snack company is seeking a Senior Brand Manager based in Richmond, UK, to drive brand strategy and performance across EMEA. This role requires over 5 years of FMCG marketing experience, with a strong focus on brand management and communication strategies. The successful candidate will collaborate with cross-functional teams, manage budgets, and analyze market data to fuel brand growth. Candidates must possess a Bachelor’s or Master’s degree in a relevant field and are expected to be fluent in English. Competitive salary and benefits are offered.

Benefits

27 vacation days

Company pension plan

Annual bonus

ClassPass subscription

Nutritious food provided

Qualifications

• More than 5 years of experience leading FMCG marketing.
• Proven track record in launching new products in the market.
• Fluent in English; additional EU languages advantageous.

Responsibilities

• Own and drive the Jack Link’s brand strategy and performance.
• Develop and implement annual brand plans and communication strategies.
• Manage marketing budgets and provide market insights.

Skills

FMCG Marketing

Project management

Communication development

Cross-functional teamwork

Strategic thinking

Customer-focused

Education

Bachelor's or Master’s Degree in BA or Marketing

Job description

Company Description

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward.

The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami.

Jack Link’s EMEA is the European, Middle East and Africa regional arm of Jack Link’s Protein Snacks. In EMEA, Jack Link’s brand portfolio focuses on driving growth of the protein snacks category, with a strong emphasis on Jack Link’s (Beef Jerky, Biltong), Peperoni, BiFi and Minuets , as well as expanding into alternative protein snacks.

Jack Link’s EMEA operates through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom.

Job Description

We are looking for a Senior Brand Manager who can own and drive the Jack Link’s brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
You will be responsible for:

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category;
• Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
• Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
• Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
• Support Shopper Marketing & Sales teams with necessary market, brand and product information;
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
• Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices.

Qualifications

EU Citizenship and/or valid work permit is required. Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.

To succeed in this position we are looking for someone who brings:

• Bachelor' Degree and/orMaster’s Degree in BA, Marketing or similar field
• More than 5 years of work experience leading FMCG Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
• Project management & cross functional team working.
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
• Market knowledge/track record in the FMCG environment in the UK and/or NL, ideally also with experience in establishing new brands/new categories.
• Strong planning and prioritisation skills, business insights and knowhow
• Strong communication skills
• Identify business driver and set into action
• Project-management and able to navigate complexity
• Strategic thinker, strong executer and creative solver
• Customer/consumer focused and action oriented
• Highly self-motivated, resilient and agile
• Profound working experience in the UK (desriable) and/or NL markets
• Fluency in English, other EU languages will be an advantage

Additional Information

By joining us, you will

• Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events