Senior Brand Manager Activation

Pernod Ricard USA; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading spirits company is seeking a Senior Brand Manager - Activation to elevate the Chivas Regal brand globally. This role requires experience in global event management and high-profile partnerships, with a focus on strategic leadership and execution. The successful candidate will lead key events and partnerships, ensuring brand presence and measurable impact. The ideal applicant will thrive under pressure and possess exceptional stakeholder management skills. This position offers a hybrid working model.

Benefits

Private medical insurance

28 days annual holiday

Employee assistance programme

Discounts on brand purchases

Qualifications

• Proven experience in managing high-profile global events.
• Hands-on strategic thinking with a creative flair.
• Ability to thrive under pressure with exceptional negotiation skills.

Responsibilities

• Design Chivas Regal’s global experiential strategy.
• Lead 2–3 major Grand Prix events annually with VIP guests.
• Act as senior relationship holder with Scuderia Ferrari.
• Ensure activations drive media influence and brand elevation.

Skills

Global event management

Stakeholder management

Strategic thinking

Negotiation skills

Operational excellence

Job description

Senior Brand Manager - Activation

Your Manager: Head of Architecture & Activation - Chivas Regal

Team: Marketing - Chivas Regal

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Chivas Regal is a global luxury Scotch whisky brand with a growing reputation for bold, culture‑shaping partnerships and best‑in‑class brand experiences. As part of the Chivas Brothers business, the brand operates across global markets with a clear ambition: to elevate Chivas Regal’s presence on the world stage through experiences that are as progressive as they are premium.

The Chivas Regal team leads the development of global brand strategy, partnerships, and experiential platforms — including landmark collaborations such as Scuderia Ferrari. These initiatives are designed not only to entertain, but to drive earned media, cultural relevance, and commercial influence worldwide.

Your unique contribution

This role is central to delivering Chivas Regal’s global experiential strategy and ensuring our brand shines on the world stage through high-profile partnerships and best-in-class activations. As a key player in our collaboration with Scuderia Ferrari, the position combines strategic leadership with end‑to‑end executional accountability, crafting the overarching experiential vision for the brand and bringing it to life at 2–3 major Grand Prix tentpole events annually. These events are not just hospitality—they are brand‑defining moments, driving earned media, content creation, and commercial influence globally.

Own the Strategy & the Craft:

• Design Chivas Regal’s global experiential strategy—distinctive, cohesive, and built to inspire.
• Ensure every touchpoint reflects our brand ambition and delivers measurable impact.

Lead Best‑in‑Class Global Activations:

• Take charge of 2–3 major Grand Prix events annually, hosting 60+ VIP guests.
• Oversee everything from creative concept to on‑the‑ground execution—on‑track and off‑track.
• Manage agencies, event teams, and market engagement to deliver seamless experiences.

Be the Partnership Powerhouse:

• Act as the key relationship holder with Scuderia Ferrari, unlocking access and opportunities.
• Coordinate paddock club experiences, meet‑and‑greet, and exclusive hospitality for global markets.

Drive ROI & Influence:

• Ensure every activation fuels earned media, strengthens commercial influence, and elevates Chivas Regal globally.

Who you’ll be working with

Internally

you will work hand‑in‑hand with:

• The Global Chivas Regal Brand Team, shaping and delivering experiential platforms that support long‑term brand ambition
• PR & Events and Creative & Culture Centres of Excellence, ensuring experiences are designed to generate earned media, cultural impact, and premium storytelling
• Procurement and Legal teams, leading agency selection, contracting, and governance
• Market teams across key global regions, enabling best‑in‑class guest hosting and local amplification at flagship events

Externally,

• Act as the senior day‑to‑day relationship owner for Scuderia Ferrari, unlocking access to assets, talent, and paddock‑level opportunities
• Lead and inspire an ecosystem of experiential, production, and specialist sports agencies to deliver seamless, high‑pressure, global activations

Your blend of talent

This position could be right for you if you:

• Proven experience in global event management and high‑profile partnerships.
• Strategic thinking skills with a hands‑on mindset - you can craft the big picture and roll up your sleeves to make it happen.
• Exceptional stakeholder management and negotiation skills.
• Creative flair, operational excellence, and the ability to thrive under pressure.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.