Senior Brand Manager

Henley Executive; United Kingdom; Remote; GBP 45,000 - 50,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Brand Manager for a growing challenger brand in the FMCG sector. This role involves delivering brand strategy, developing retail activation campaigns, and managing a small team. Candidates should have at least 5 years experience in FMCG, a proven track record in marketing, and a passion for clean, natural products. The position allows for remote work with required attendance at London HQ meetings twice monthly.

Qualifications

• 5 years experience in FMCG/Food required.
• Proven track record in ATL, shopper marketing, and retail activation.
• Experience with NPD projects from concept to launch.

Responsibilities

• Deliver brand strategy and campaigns ATL.
• Develop shopper and retail activation campaigns.
• Manage and develop a team of 2 junior brand/marketers.
• Oversee digital and social media strategy.
• Follow customer/shopper insight and market trends.
• Utilise customer insight for New Product Development.

Skills

Strategic thinking

Creativity

ATL marketing

Shopper marketing

Retail activation

Team leadership

Social media strategy

Job description

Senior Brand Manager

Remote Working – Twice Monthly London HQ Visits

£45,000 – £50,000

We have an exciting opportunity for a Senior Brand Manager to join our client and take on the role of Senior Brand Manager for a challenger brand that are making their mark in the FMCG World.

Whether you are currently a Brand Manager looking for that next step in your career, or an established Senior Brand Manager looking for your next challenge, this role is a fantastic opportunity to be part of a growing brand as they maximise on their current successes and expand their brand footprint.

Working closely with the Marketing Director, this role will suit someone who is passionate about working for a growth brand that promotes clean, natural food products whilst looking after the planet too.

Key Responsibilities

• Deliver Brand Strategy and campaigns ATL and build on brand awareness.
• Develop Shopper and Retail Activation Campaigns in collaboration with the sales team.
• Manage and develop a team of 2 Junior Brand/Marketers.
• Oversee and support digital and social media strategy deliver by the Junior Brand Manager.
• Analyse and follow Customer/Shopper Insight and market trends to impact growth.
• Utilise customer Insight to develop and own New Product Development channels.

Experience required

• Strategic and creative thinker with 5 years experience in FMCG/Food.
• Proven track record in ATL, shopper marketing, and retail activation.
• Successful leadership of NPD projects from concept to launch.
• Understanding of social, digital, and influencer marketing.
• Highly organised, adaptable, and collaborative team player.
• People management experience is advantageous.

We have current interview timeslots available – send your CV in application if you wish to be considered for an interview.

Please note that whilst this role is remote working you must be able to attend twice monthly marketing meetings in their London offices. Please include your current Address/Location within your CV or application. Applications without a location may not be considered, and those with a location will be prioritised. If you are looking to relocate then please state this along with your current location.