Senior Brand Manager

Williams Racing; City of Westminster; On-site; GBP 55,000 - 75,000; Full time

Job summary

A prominent motorsport team is seeking a Senior Brand Manager to drive brand execution across campaigns and partnerships. The role involves cross-functional collaboration, brand governance, and managing relationships with agencies. Ideal candidates thrive in fast-paced environments and possess strong project management skills. Key responsibilities include developing integrated campaigns and ensuring brand consistency across all touchpoints, making it a vital role for enhancing brand presence and effectiveness.

Qualifications

• Experience in brand management and strategic alignment.
• Ability to manage relationships with internal teams and external agencies.
• Proven track record of developing and delivering integrated brand campaigns.

Responsibilities

• Act as a guardian of the Williams Racing brand across all touchpoints.
• Develop and deliver brand campaigns to support marketing objectives.
• Manage relationships with external creative and media agencies.

Skills

Cross-functional collaboration

Brand storytelling

Project management

Strategic thinking

Cultural awareness

Detail-oriented

Job description

As Senior Brand Manager, you will be instrumental in shaping and driving the execution of the Williams F1 brand across campaigns, partnerships, merchandise and licensing and internal initiatives. Operating at a senior-weight level, you'll focus on working cross-functionally with teams to ensure brand governance, consistency, campaign effectiveness, and strategic alignment across every touchpoint - from race day content to internal cultural moments. Working closely with our Marketing team, you'll manage the day-to-day delivery of brand and marketing projects, working closely with the Creative, Partnerships, Merchandise and Licensing, and HR teams, as well as external agencies and stakeholders. This role is perfect for someone who thrives in a fast-paced environment, is passionate about brand and is a strong collaborator with the ability to be hands-on to help steer the direction for a British icon.

Main Duties:

• Act as a guardian of the Williams Racing brand - ensuring consistent application across all touchpoints and enforcing brand guidelines.
• Brand strategy and governance working with cross-functional teams.
• Developing and delivering integrated brand campaigns, working closely with our Marketing team across both internal and external channels to support marketing objectives and brand growth.
• Partner with internal teams (including HR, Partnerships, Merchandise & Licensing, Fan Engagement, and Race Team) to deliver brand-led campaigns that support their strategic goals.
• Manage day-to-day relationships with external creative and media agencies.
• Brief and collaborate with the in-house Creative Team to develop on-brand assets for campaigns, events, and content initiatives.
• Coordinate and manage brand campaign timelines, ensuring on-time delivery, budget control, and performance tracking.
• Support event branding, fan activations, and content production in collaboration with commercial and marketing teams.
• Analyse brand and campaign performance, reporting insights and recommendations to drive continuous improvement.
• Stay up to date on cultural, fan, and industry trends to inform brand storytelling and activation

Core Competencies:

• Cross-functional collaboration - A natural connector who thrives in a team-first environment.
• Brand storytelling - Skilled at creating and delivering campaigns that build emotional connection and consistency.
• Project and campaign management - Confident managing multiple timelines, stakeholders, and deliverables simultaneously.
• Strategic thinker with commercial understanding - Able to turn insights into actionable creative strategies.
• Cultural and trend awareness - Brings energy and relevance to the brand by staying close to fan culture, sport, and design trends.
• Detail-oriented - Has a sharp eye for execution and design alignment.