Senior Brand, Advertising & Activation Lead

Barclays UK; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading financial institution seeks a Senior Brand, Advertising and Activation Manager to lead integrated marketing campaigns and manage substantial budgets. The role involves driving brand advertising and social media strategies, collaborating with internal teams and external agencies to achieve commercial objectives. Ideal candidates should possess experience in multi-million-pound campaigns, strong stakeholder management skills, and relevant marketing qualifications. This position is based in London, Glasgow, or Northampton.

Qualifications

• Proven experience in managing multimillion-pound marketing campaigns.
• Ability to deliver impactful and innovative communications.
• Excellent understanding of marketing effectiveness and stakeholder management.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Collaborate with product development and sales to enhance marketing efforts.
• Manage and optimize marketing budget for maximum ROI.

Skills

Stakeholder management

Marketing effectiveness

Innovative advertising

Sponsorship activations

Line management

Education

Relevant qualification in Marketing

Job description

A leading financial institution seeks a Senior Brand, Advertising and Activation Manager to lead integrated marketing campaigns and manage substantial budgets. The role involves driving brand advertising and social media strategies, collaborating with internal teams and external agencies to achieve commercial objectives. Ideal candidates should possess experience in multi-million-pound campaigns, strong stakeholder management skills, and relevant marketing qualifications. This position is based in London, Glasgow, or Northampton.