Senior Audience Analyst

vaga para Senior Audience Analyst na OLIVER Agency; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency based in London is seeking a Senior Audience Analyst to drive data-driven insights and enhance audience understanding. This role entails delivering analytics across various marketing functions, interpreting diverse data sources to create audience profiles, and designing surveys. The ideal candidate will have strong analytical skills and experience in using social platforms, as well as excel in problem-solving and strategic thinking. Join a dynamic team and contribute to innovative marketing solutions.

Qualifications

• Strong critical-thinking and problem-solving skills.
• A strategic thinker with innovative data approaches.
• Extensive experience in social teams and executions.

Responsibilities

• Deliver audience analytics and actionable insights.
• Utilise data from various sources to build audience profiles.
• Evaluate surveys and gather insights on audience behavior.

Skills

Critical thinking

Problem-solving

Expertise in social platforms

Analytical solutions creation

Data storytelling

Interest in behavioral science

Proactive insight identification

Team management

Presentation skills

Tools

Brandwatch

Meltwater

Talkwalker

CreatorIQ

Sprinklr

Global Web Index

YouGov

Kantar

Splunk

Tableau

Job description

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role

Senior Audience Analyst

Location

London England United Kingdom

About the role

As the only company to exclusively design build and run in-house marketing agencies OLIVER (part of the Inside Ideas Group) holds a unique position in the market. Its Data Team is no different. Were arguably one of the fastest-growing agency data teams in London. As part of our growing team were looking for a Senior Analyst to join our central team working across multiple accounts. TheSeniorAnalystjoins at an exciting time as we to look to evolve our approach to understanding of our audiences and what experiences we design for rolewill driveforward theuse of data acrosssocialsearchsurveyand panel datasourcesto improve our overall capabilities and services that weoffer.

What you will be doing

• Deliver best-in-classaudience category and marketanalytics that deliverrobustinsight and actionable learningsfor various teams and practices including but not limited to social management creative strategy and performance marketing.
• Interpretinterrogateand utilise datafromvarioussources socialsearch surveypaneland 3 rd party research tobuild an integrated view of audiences and their needsbehavioursand attitudes.
• Bring together data fromnumeroussources to build audiencesegmentssub-culturesand rich profiles that inform what experiences and content we serve.
• Designcommissionand evaluate the results of surveys to gather more insight and test hypotheses on our audiences and creative work.
• Carry outaudits ofclients social channels to understand effectiveness andidentifyplatformcontentand audience insightsrecommendations.
• Lay the foundations and execute best in class socialinsight reportingincludingbuildingmeasurement frameworkssocial benchmarkingbuilding report templates and defining strategic learnings / recommendations.
• Using social listening tools to track brand reputationaudiencesand content toidentifyemerging cultural trends and opportunities.
• Usinginfluencer toolsto support in the evaluation of influencer performance throughbespoke influencer measurement methodologies
• Act as thechampionforour insighttools and associatedproducts and servicesacrossthe business.
• C ollaborating closely with strategists content account management social and performance teams to deliver insights that matter.
• Contribute to pitchesand selling incultural andaudience intelligencepracticesto senior clients and internal stakeholders.
• Create insightand thought-leadership pieces based onaudiencebehavioursand trends.
• Own and developrelationships withkeysupplierswithin our tech stackto maximiseusageand effectiveness.
• Embed best practice measurement reporting and insight generation at the heart of all our work.
• Foster a culture of learning and expertise within the Cultural and Audience Intelligence team by proactively organising learning sessions training and sharing industry updates.
• Manage a team of Analysts across numerous Insight product / service offerings across research and measurement disciplines.
• Ensure the team is knowledgeable and trained in delivering aspects of these services. Track Analyst utilisation andmanage deliverables so the team and projectareboth efficient and hitting the brief.

What you need to be great in this role

• Strong critical-thinking and problem-solving skillswith a keen eye for detail
• A strategic thinker with an innovative approach to data pushing the boundaries of how data can be used to decode consumers more emotional needs
• Expert using socialplatformssuch asBrandwatchMeltwaterTalkwalkerCreatorIQandSprinklr
• Extensive experience working within social teamsand executionsacrossorganic paid influencer and earned
• Experience working with panel and survey providers such as Global Web IndexYouGov Kantar
• Creatinganalyticalsolutions that aggregate and mine data fromnumeroussourcesto createricher audience viewsand segmentationsuncoveringinsightsthatdrive future strategy
• Excellent communication / data storytelling skills ability to distil complex ideas for non-technical audiences
• An active interest in behavioural science approaches and techniques and how this can be delivered through data
• An active interest and understanding of AI marketing technologies and how they can be integrated into our practices
• Proactive ability toidentifyclient insight needs and build tailored solutions accordingly
• Desire to continually learn and push the boundaries
• Extremely organised and confident in managingteams of remote individuals
• Confident and proficient in presenting to senior client and internal stakeholders
• Confidentand comfortable working in a fast-paced changing environment
• Collaborative team player open minded

Values

Be Ambitious to succeed

Be Imaginative to push the boundaries of whats possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

EEO Statement

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

Sustainability Statement

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.

Employment Type

Full Time

Experience

Senior IC

Vacancy

1

Key Skills

Splunk,IDS,Microsoft Access,SQL,Cybersecurity,Intelligence Experience,Malware Analysis,Tableau,Analysis Skills,SAS,Data Analysis Skills,Analytics