Senior Analyst Marketing Operations

Liverpool FC; Knowsley; On-site; GBP 30,000 - 45,000; Full time

Job summary

A professional sports club is seeking a Senior Analyst, Marketing Operations to manage digital campaigns and provide marketing insights. The ideal candidate should have a degree in a related field and strong skills in SQL, data visualization tools, and GDPR compliance. This is a full-time position based in Liverpool with a competitive salary and various perks including a pension scheme and discounts. Join us to make a positive impact in sport and communities.

Benefits

Contributory pension scheme matching up to 5.5%

Life Assurance Cover

Employee Assistance Programme

Medicash Health Cash Plan

Qualifications

• Strong knowledge of marketing data and insight in direct and data-driven marketing.
• Experience with email marketing and automation platforms.
• Good knowledge of GDPR and data protection.

Responsibilities

• Deliver digital campaigns across email, SMS, and push notifications.
• Provide reporting data for marketing performance analysis.
• Ensure compliance with data protection and regulatory standards.

Skills

SQL

Data analysis

Communication

Organizational skills

Excel

Education

Degree in Business, Marketing, Maths or Statistics

Tools

Power BI

Tableau

AWS or Azure

DotDigital

Job description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Marketing Operations.
This role has dual accountability across both the Marketing Insight and Marketing Operations teams.You will support the Customer Insight team with digital and behavioural insight needs, as well as marketing performance analysis.
In addition, you will work closely with the Marketing Operations team to deliver accurate email and SMS segmentation and campaign sends.
A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards.
What will you be doing?

• Deliver digital marketing campaigns across email, SMS and push notifications in line with the Club’s campaign schedule.
• Interpret and execute data targeting requirements accurately to support email, SMS and social audience segmentation.
• Provide reporting data to support analysis and monitoring of marketing performance.
• Analyse data using SQL and digital measurement tools to produce clear insights and actionable recommendations.
• Create accessible fan and customer insight reports and data visualisations that support the Club’s strategic priorities.
• Manage the Marketing Insight team inbox, delivering timely ad‑hoc insight updates to stakeholders.
• Confidently use a range of technologies, including ESPs, dashboards, data visualisation tools, web analytics, databases and CRM systems.
• Support compliance with regulatory and information security requirements, maintaining system admin records and investigating data issues.
• Maintain accurate records of activity and document processes to ensure consistency and avoid single points of failure.
• Attend meetings across the business to understand campaign and insight requirements and share findings.

Who are we looking for?
The ideal candidate will bring strong knowledge of marketing data and insight, particularly within direct and data‑driven marketing, and will be educated to degree level or equivalent in a relevant discipline such as Business, Marketing, Maths or Statistics. You will be highly organised, detail‑focused and an excellent communicator, able to manage multiple tasks under pressure while building positive relationships with internal teams and external partners. A proactive self‑learner, you will be comfortable working with new systems and environments and ideally understand the commercial operations within sport.

Technically, you will have solid SQL experience for data querying, strong MS Office skills, especially Excel and hands‑on experience with email marketing and automation platforms. You will demonstrate good knowledge of GDPR and data protection, experience using data visualisation tools such as Power BI or Tableau, and a strong understanding of GA4 and key digital marketing metrics. You will also have an appreciation of database structures, data quality principles, and familiarity with agile methodologies. Experience working in cloud environments such as AWS or Azure and with DotDigital, particularly automated and triggered programs, would be highly desirable.

Why should you apply?
This is a full-time 12 month fixed term role working 35 hours per week. Your main base will be our City Centre Office, Chapel Street Liverpool.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.