Senior Analyst, Marketing Analytics

The Walt Disney Company; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A leading entertainment and media company is seeking a Senior Analyst in Marketing Analytics to join their team in London. In this office-based role, you'll evaluate marketing initiatives to drive acquisition and improve retention for Disney+. The position requires strong analytical skills, experience in statistical modelling, and proficiency in SQL. You will collaborate with various teams to develop marketing strategies and provide insights to influence future campaigns. The company offers generous perks, including 25 days of annual leave and private medical insurance.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Experience as a Marketing Analyst, Data Scientist or similar.
• Strong expertise in statistical modelling techniques, including regression analysis and A/B testing.
• Excellent stakeholder management with experience in engaging senior stakeholders.

Responsibilities

• Collaborate with Marketing, Finance, and Research to build marketing measurement roadmaps.
• Drive development of Marketing Mix Models (MMM) and Experimentation.
• Provide recommendations on media mix optimisations.

Skills

Statistical modelling techniques

Stakeholder management

SQL

Data visualisation

Communication

Tools

SQL

Snowflake

Python

R

Looker

Tableau

Job description

Senior Analyst, Marketing Analytics

Job ID 10132440

Location London, United Kingdom

Business The Walt Disney Company (EMEA)

Date posted Dec. 03, 2025

Job Summary

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

About the Role & Team

Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices).

The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research, and analytics.

We are looking for an enthusiastic Senior Analyst to join our Disney+ EMEA Analytics & Insights team with expertise in Marketing Analytics. This role will be pivotal in helping us evaluate strategic marketing initiatives to drive acquisition and improve retention for our EMEA Disney+ business.

This role will leverage excellent technical, storytelling and communication skills, as well as the ability to work cross-functionally to identify business needs and deliver marketing insights across EMEA.

What You Will Do

• Collaborate closely with cross‑functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of our marketing investments.
• Partner with internal Analytics teams globally on model alignment and on‑going development of marketing measurement methodologies.
• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
• Liaise closely with third‑party media owners and be across past and upcoming media plans.

Required Experience & Skills

• Experience as a Marketing Analyst, Data Scientist or similar.
• Strong expertise in statistical modelling techniques, including regression analysis, Marketing Mix Modelling (MMM) and A/B testing.
• Proven ability to manage multiple priorities effectively, delivering high‑quality outputs within tight deadlines.
• Excellent stakeholder management with proven experience of effectively engaging with senior stakeholders.
• Skilled at translating complex technical findings into clear, concise presentations with actionable insights and strategic recommendations.
• Excellent communication skills, with a focus on clarity and impact.
• High attention to detail, ensuring accuracy and precision in data analysis and reporting.

Required Tech Stack

• Excellent proficiency in SQL, with hands‑on experience working with data warehousing technologies such as Snowflake.
• Proficiency in Python or R for data analysis, modelling and automation.
• Ability to use data visualisation tools such as Looker/Tableau.

The Perks

• 25 days annual leave.
• Private medical insurance & dental care.
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

© 2025 The Walt Disney Company. The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About The Walt Disney Company (EMEA)

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.