Senior Account Director- Marketing Agency

Armstrong Lloyd; England; Remote; GBP 100,000 - 125,000; Full time

Job summary

An established B2B marketing agency is seeking a Senior Account Director/Head of Client Services to foster strong client relationships and oversee strategic campaigns. Candidates should have a solid B2B marketing background, exceptional relationship-building skills, and a proven track record in driving growth. The role offers a base salary of £60,000+ and a flexible remote-first work environment with a quarterly performance bonus.

Benefits

Up to 10% quarterly performance bonus

Flexible working arrangements

Remote-first culture

Qualifications

• Demonstrable experience in a marketing, consultancy or agency role.
• Strong B2B marketing background in relationship-driven environments.
• Natural relationship-building skills with senior stakeholders.

Responsibilities

• Own and grow relationships with existing clients.
• Oversee campaigns to ensure strategic marketing delivers value.
• Lead the pitch process for new business opportunities.

Skills

Relationship building

Strategic marketing expertise

Creative mindset

Commercial acumen

Data analysis

Job description

Our client is an established B2B marketing and communications agency with a strong heritage spanning over four decades. They work differently to most agencies focusing on building deep, strategic partnerships with a carefully selected client base rather than managing high volumes of short-term projects.

Operating across the UK with a flexible, remote-friendly approach, they work with B2B clients ranging from well-funded scale-ups to large enterprise organisations. Their expertise centres on technology and energy sectors, delivering strategic marketing and communications programmes at a consultancy level.

They're now looking for a strategic, commercially-driven relationship builder to become a key partner in driving business growth someone who genuinely gets a thrill from seeing campaigns deliver results and has a real passion for putting themselves in their client's shoes to unlock the best strategic marketing outcomes.

Location: Remote-friendly (South/London region preferred). Occasional travel to client offices and team meetings.

THE SENIOR ACCOUNT DIRECTOR/HEAD OF CLIENT SERVICES ROLE RESPONSIBILITIES WILL INCLUDE:

• Own and strategically grow relationships with existing clients in the marketing and communications portfolio
• Partner with clients to oversee campaigns, ensuring strategic marketing delivers tangible commercial value
• Build multiple relationships across client organisations to organically create new project opportunities
• Lead the pitch process for new business opportunities and establish initial client relationships
• Set strategic direction for client projects, balancing creative thinking with realistic, commercially-focused outputs
• Drive weekly revenue reviews, pipeline management, and quarterly bonus targets
• Work directly with the MD to plan and execute 12-month growth strategy
• Brief and guide the delivery team (Communications Director, Project Manager, strategic marketing resources) with clear strategic direction
• Proactively identify opportunities and take initiative to turn insights into actionable campaigns

THE IDEAL SENIOR ACCOUNT DIRECTOR/HEAD OF CLIENT SERVICES WILL HAVE:

• Demonstrable experience working in an agency, consultancy, or strategic marketing partner capacity
• Solid B2B marketing background with experience in relationship-driven environments
• A genuine passion for understanding client challenges and putting yourself in their shoes
• Creative mindset combined with commercial realism you see the business value in every marketing activity
• Proactive, results-driven approach you get a thrill from seeing campaigns succeed and drive outcomes
• Strategic marketing expertise across multiple channels (websites, digital campaigns, PR, events, content) and how they drive business growth
• Natural relationship-building skills with senior stakeholders and C-suite decision-makers
• Strong commercial acumen with motivation to hit and exceed revenue targets
• Ability to think strategically and see the bigger picture of what clients are trying to achieve
• Track record of growing accounts through client success rather than pushy sales tactics
• Experience building multiple relationships within client organisations to create organic growth opportunities
• Knowledge of data analysis and proving ROI (desirable)

WHY JOIN THIS BUSINESS AS THEIR SENIOR ACCOUNT DIRECTOR/HEAD OF CLIENT SERVICES?

• Join an established agency with decades of heritage and financial stability
• Become a genuine partner in business growth with a seat at the leadership table
• Work with high-calibre clients from funded scale-ups to enterprise-level organisations
• Build meaningful, long-term client relationships rather than transactional ones
• Salary £60,000+ (depending on experience) plus up to 10% quarterly performance bonus
• Transparent bonus structure based on "but for me" revenue projects that wouldn"t exist without your involvement
• 4-5 days per week with genuine flexibility and autonomy
• Work with an experienced, stable team who value partnership over politics
• Remote-first culture with flexible working arrangements
• Opportunity to shape how the business works with clients for the long term

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.