Senior 3D / Motion Designer (Gifts & Effects) - TikTok LIVE (Europe)

TikTok; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media platform in Greater London is looking for a Senior Creative or Art Director to enhance its TikTok LIVE experiences. The role involves owning the design and production of virtual gifts and collaborating on strategies to boost engagement across European markets. Ideal candidates will possess extensive experience in 3D design, motion graphics, and strong project management skills. Join a dynamic team dedicated to merging creativity with technology in the live streaming sector.

Qualifications

• Extensive experience in 3D Design, Motion & Animation industries as a Senior Creative or Art Director.
• High proficiency with production design tools and end-to-end creation of 3D animations.
• Strong understanding of AI and emerging technologies in creative production.

Responsibilities

• Own creative concept, production, and launch of virtual gifts for TikTok LIVE.
• Analyze feedback and metrics to improve engagement and gift sales.
• Collaborate with operations and stakeholders on creative strategy.

Skills

3D Design

Motion & Animation

Creative Strategy

Communication Skills

Project Management

Tools

Cinema 4D

Blender

Adobe Creative Suite

Figma

Job description

About Our TeamWe are TikTok LIVE Gifts & Effects Design Team, dedicated to bringing joy to millions of users and empowering creators to thrive. Through innovative designs—ranging from digital gifts and mini-games to playful IP characters—we transform live-streaming into interactive experiences that connect communities worldwide.

Our vision is simple : fun fuels community, creativity sparks opportunity. By merging art with technology, we unlock new ways for creators and users to engage meaningfully and grow together. Join us, and shape the future of live-streaming experiences with impact and purpose.

Job Responsibilities

1. Taking ownership of the creative concept, production, and launch of virtual gifts, primarily in the form of animations, for TikTok LIVE across European markets.
2. Analyze feedback from streamers and users on gift animations, using metrics like sales and retention to develop strategies that drive engagement and improve gift sales.
3. Research aesthetic preferences across different countries, leveraging cultural understanding to help the team achieve diverse styles and perspectives.
4. Bring creative ideas to the table by exploring valuable initiatives beyond virtual gift animations, including but not limited to short video production, physical collectibles, and special effects filters.
5. Collaborate with TikTok LIVE's regional operations, stakeholders, and leadership on creative strategy for gifts and effects in Europe, working independently in the time zone.

Minimum Qualifications

• Extensive experience in the 3D Design, Motion & Animation industries as a Senior Creative or Art Director.
• High level of hands-on proficiency with 3D Motion / Animation and production design tools, such as Cinema 4D, Blender, Octane, Figma, Adobe Creative Suite etc. Candidates should have extensive experience with the end to end process of creating 3D animations : Modelling, Rigging, Animation, Environments, and Post Production.
• Strong familiarity with AI and emerging technologies and how they can enhance creative production, with experience generating high quality static and 3D motion graphics within OpenAI, Midjourney, Kling, Google(AI), etc.
• Strong aesthetic sense and understanding of the full production process of media projects, from concept to launch (., films, games, commercials).
• Great communication skills to be able to articulate your concepts, vision and decision-making, and get others on board with your vision. Comfortable driving creative strategy and advocating for design with regional business stakeholders and leadership.
• Ability to collaborate in a fast-paced, dynamic environment, and rapidly iterate and produce multiple concepts.
• Self-motivated, independent, with excellent organizational and project-management skills and an ability to connect with audiences through digital content.

Preferred Qualifications

• Hands-on experience with LIVE streaming, either as a streamer or a user, with a passion for the live streaming industry.
• Understanding of the virtual goods, digital products, or gaming industries.
• Understanding of global nuances in products / environment, markets and styles, particularly across the European market.