Second Act Writer

HELLO! Magazine; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading women's lifestyle publication in Greater London is seeking a passionate writer for its Second Act initiative. This role focuses on creating engaging editorial content for a community of women in midlife. Responsibilities include planning and organizing content, writing newsletters, and actively engaging with the community. Ideal candidates will have experience with women's lifestyle brands, a strong writing voice, and be comfortable working collaboratively on multiple projects. The position requires a minimum of 3 days in the London office.

Benefits

25 days annual leave

1 birthday day off

Private Medical Scheme

Employee Assistance Programme

Life Assurance (6× salary)

Generous Employer Pension contributions

Group Income Protection Scheme

Fun media company perks

Qualifications

• Strong, confident writer with a warm voice and community-focused background.
• Experience in midlife communities, understanding topics that engage 40+ women.
• Skilled in writing longform, shortform, newsletters, and social captions.
• Collaborative and organized, adept at juggling multiple deadlines.

Responsibilities

• Plan and organize editorial output across various platforms.
• Pitch and write community-focused story ideas.
• Develop engaging newsletters with a strong voice.
• Interact with the Second Act community and respond to feedback.
• Contribute creatively to podcast production.
• Craft social media content ensuring effective story translation.

Skills

Strong writing skills

Experience with women’s lifestyle brands

Community engagement knowledge

Content planning

Social media content creation

Education

Relevant degree (desirable)

Job description

Your Mission

HELLO! Magazine’s Second Act is a platform and community celebrating and supporting women in midlife. It reframes midlife as a time of possibility, reinvention, and empowerment, offering inspiration, advice, and stories from women embracing their next chapter. Second Act combines expert guidance, community engagement, and immersive experiences to help women live their most confident, exciting, and fulfilled lives.

Community is at the heart of Second Act, so we need a writer who puts it at the heart of everything they create too. This role is ideal for someone who loves planning as much as writing: not just pitching ideas and writing features, but understanding that great editorial doesn’t end when an article is published, but is carefully thought through, scheduled, and carried across newsletters, social media and meaningful audience conversation.

You’ll be a core voice of HELLO!’s Second Act, bringing structure, clarity and momentum to the editorial workflow while writing smart, warm stories that get our audience talking and shape how they experience the brand across different platforms and touchpoints.

Key Responsibilities

• Help plan and organise editorial output across features, newsletters and social, working to clear schedules and deadlines.
• Pitch and write story ideas informed by audience insight, cultural moments and community response.
• Develop and write regular newsletters, with a strong sense of voice, rhythm and audience connection.
• Engage actively with the Second Act community – responding to comments, feedback and conversations where appropriate.
• Input creatively into every step of our podcast production process, from suggesting guests and conversation topics to editing transcripts and writing promo articles and press releases.
• Cultivate an intimate relationship with our community to help plan both online and IRL events.
• Work closely with the social team (and create social content yourself) to ensure stories are translated effectively for Instagram, Facebook and other platforms.

Your profile

• You are a strong, confident, experienced writer with a warm, trusted voice, with a background in women’s lifestyle brands and publications that put community at their hearts.
• You’re immersed in midlife communities, with a deep understanding of the topics and issues that get 40+ women talking, thinking and engaging.
• You instinctively think about audience and community when developing stories.
• You’re experienced at writing for different formats: longform, shortform, newsletter copy and social captions.
• You’re confident at using different platforms and planning tools to create and optimise digital content.
• You’re collaborative, organised and comfortable juggling multiple deadlines.

Experience

• Significant experience in women’s lifestyle, community‑focused or midlife brands and publications.

Qualifications

A relevant degree is desirable but not essential.

Benefits

• 25 days annual leave per year (for full‑time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6× salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!

How to apply

To apply, please submit a CV and a cover letter along with this task: we ask applicants to come up with a regular content series for Second Act (this could be for the website, social media, newsletter or other format of your choice!). Tell us why you think it’s right for our audience, how you would plan and execute it and get our community engaged with it.

Please note this role requires at least 3 days working in our London office with the other days working from home.