SEA Specialist

Dept; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A creative digital agency is seeking a SEA Specialist in London to manage multi-market paid search campaigns. The role involves developing strategies, optimizing campaigns, and collaborating with teams. Candidates should have experience with Google Ads, analytical skills, and an ability to work in a fast-paced environment. The company offers a flexible working policy and excellent benefits.

Benefits

Flexible working policy

Private healthcare

Pension plan

26 days paid holiday

Qualifications

• Experience in managing paid search campaigns within a digital agency.
• Strong knowledge of Google Ads and Bing Ads.
• Ability to analyse data for campaign optimization.

Responsibilities

• Develop and implement effective paid search strategies.
• Manage multi-market campaigns for clients.
• Conduct keyword research and optimization.

Skills

Paid search optimization

Analytical skills

Communication skills

Collaboration

Time management

Tools

Google Ads

Bing Ads

Excel

Job description

Overview

This role sits in our Creative & Media craft. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through innovative digital marketing solutions. We plan, create and execute a variety of world class campaigns, from culture lead, social first content to award-winning integrated creative campaigns that have been built from data lead strategies and insights. Our clients include Just Eat Takeaway, Victoria's Secret, TikTok, The White Company, Meta, Pepsico, EasyJet and many more.

JOB PURPOSE

Here at DEPT, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands, and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a new SEA Specialist to join the team to service an exciting new client.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients\' digital campaigns.

Key Responsibilities

• Develop and implement effective paid search strategies that align with client objectives and target audience
• Manage multi-market paid search and shopping campaigns for clients
• Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation
• Lean into automation and use of data within campaigns, including utilising AI to improve performance
• Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads
• Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement
• Stay up-to-date with industry trends and best practices in paid search advertising
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals
• Stay informed about changes in search engine algorithms and adjust strategies accordingly
• Carry out technical analysis, content & authority analysis
• Set up implementation plans and workflows
• Respond to client (internal and external) briefs
• Report on activity on weekly, monthly and quarterly basis
• Ensure delivery of work is to the highest possible standard
• Ensure constant innovation across all deliverables
• Contribute to our creative process by sharing your ideas and experience
• Present work internally and externally
• Complete work to deadlines

Skills and Previous Experience

• Prior experience in managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment.
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads.
• Proven track record of driving results and optimising campaigns to meet client objectives.
• Excellent analytical skills and ability to interpret data to drive campaign optimisation.
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Experience managing global / multi market paid search accounts with knowledge of UK, Ireland, DE, FR & IT markets
• Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides
• An inquisitive and numeric mindset
• Excellent time management and organisational skills with a high attention to detail
• Ability to react quickly within a fast-paced environment

We Offer

• A flexible, hybrid working policy (2 days from the office, depending on location)
• An excellent salary based on experience and equal pay policies
• Pension, free private healthcare, mental health support, and company sick pay scheme
• 26 days paid holiday (plus UK Bank Holidays) with the opportunity to buy extra days
• Refreshments are provided in the office all week
• Help getting you to work with a season ticket loan and cycle to work scheme
• Enhanced family friendly policies to support new parents
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations
• Inspirational Talks, bringing the outside in with regular guest speakers and events
• Learning and Development, supporting your growth with continuous opportunities to learn and advance
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities

Who are we?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

Diversity, Equity & Inclusion

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.