SBS Marketing & Capabilities Executive Member Get Member

American Express; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global financial services company is looking for a Marketing Executive focusing on driving new Card acquisition through innovative marketing strategies. The role involves managing multi-channel marketing campaigns, driving user experience improvements, and collaborating with various stakeholders. Candidates should have strong project management skills, a customer-first mindset, and the ability to analyze campaign performance. This is a full-time position based in London, offering flexible working arrangements and comprehensive benefits.

Benefits

Competitive base salaries

Bonus incentives

Career development opportunities

Flexible working model

Comprehensive medical benefits

Counseling support through Healthy Minds program

Qualifications

• Strong campaign and project management experience, including multi-stakeholder management.
• Ability to learn new processes and tech platforms quickly.
• Customer-first mindset with an understanding of online acquisition channels.

Responsibilities

• Implement the MGM SBS Strategy for growth and innovation.
• Drive acquisition through marketing that encourages referrals.
• Own and deliver marketing campaigns across various channels.

Skills

Campaign management

Project management

Analytical skills

Communication skills

Relationship building

Tools

Excel

PowerPoint

Word

Job description

At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.

Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.

Member Get Member is one of American Expresss largest prospect / Card acquisition channels and the team are responsible for owning the UK referral programs Invite a Friend for personal products and Refer a Business for small business products.

This Marketing Executive role for SBS ( Small Business Services) Cardmembers will drive new Card acquisition through Member Get Member / Refer a Business by taking ownership of the marketing communications and capabilities and by partnering closely with acquisition Card product teams external marketing agencies and EDDS (Referral Program Platform Product Team) team. This will be to deliver best in class user experience & marketing comms as well as devising new ways to target segment and grow Member Get Member acquisition.

The role will be focused on driving acquisition for Small Business Card products and has a broad remit including owning multi-channel marketing campaigns campaign / bonus set-ups ownership of user experiences reporting on performance and contribute to the creation of the channel strategy.

How will you make an impact in this role

• Implement the current MGM SBS Strategy for growth and contributing innovative insights.
• Drive acquisition through the launch of innovative capabilities and marketing that encourage our Cardmembers to refer and our Prospects to apply e.g. increased personalization early tenure voice channels Limited Time Offers (LTOs).
• Improve efficiency through delivery against key metrics and deliver acquisition targets and goals.
• Drive marketing and capabilities test and learn to drive MGM SBS roadmap partnering with multiple stakeholders to drive business impact and cross-channel alignment.
• Maintain and own the channel to ensure that MGM SBS offers are running efficiently.
• Partner closely with Enterprise Digital & Analytics teams (EDDS) to enhance the end-to-end experience and to support the next generation of MGM program priorities.
• Own the marketing capabilities of the American Express Referral Program i.e. web pages Prospect and Cardmember offers UX design and marketing content.
• Own / deliver Marketing campaigns across Email Mobile App & Desktop account placements and Paid Media.
• Understand analyse and present meaningful campaign performance and overall channel performance to wider teams and senior leadership.
• Focus on the SBS customer understand customer needs journey and user experience and develop recommendations for how to further improve capabilities and marketing to further grow MGM.
• Manage and administration of campaign budgets including raising requisitions processing invoices vendor liaison internal reconciliation etc.

Minimum Qualifications :

• Strong campaign and / or project management experience including implementation innovation and multi-stakeholder & agency management.
• A passion for capabilities (user experiences tech platforms and offer set ups) & marketing communications.
• A level of technical competency - you may describe yourself as tech savvy. The ability to learn new processes and platforms.
• Customer first mind-set.
• An understanding of online acquisition channels and an eye for great creative development both in terms of user experience and marketing.
• A highly motivated and positive can- do attitude.
• Adaptable to change and able to deliver against challenging targets.
• Excellent analytical problem solving and strategic thinking skills.
• Excellent verbal and written communication skills incredible attention to detail.
• Strong relationship building skills able to collaborate and influence to get consensus on new insights.
• Good working knowledge of Excel PowerPoint Word.

Non-considerations for sponsorship :

Employment eligibility to work with American Express in the United Kingdom is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally :

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical dental vision life insurance and disability benefits (depending on location)
• Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.

Key Skills

Commercial Property Paralegal,JAVA / J2EE,Building Construction,Javase,Administrative Services

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1