Salesforce Alliance Sales Manager

Dentsu Aegis Network; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading data-driven customer experience firm is seeking a Salesforce Alliance Manager in London. This role emphasizes building strategic relationships with Salesforce, driving engagement, and executing alliance strategies for mutual success. The ideal candidate will possess 7+ years in business development within the CRM or digital agency space, showcasing strong communication and negotiation skills. The position supports a hybrid work model, ensuring flexibility in work arrangements.

Benefits

Extensive learning opportunities

29 days annual leave

Flexible public holidays

Hybrid working schedule

Various employee benefits

Qualifications

• 7+ years business development experience in digital agencies or CRM technology.
• Experience with Salesforce or other major CRM tools is desirable.
• Strong ability to lead through influence.

Responsibilities

• Cultivate relationships with Salesforce stakeholders.
• Develop and execute alliance strategy for business growth.
• Collaborate with internal teams for successful GTM strategies.

Skills

Business development

Consultative sales

Excellent communication skills

Negotiation skills

Creative mindset

Tools

Salesforce

Oracle

Adobe

Microsoft

Job description

Overview

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world’s top five media agency networks with 60,000+ employees across 146 countries and now is the leading Salesforce Agency Globally and in EMEA. Merkle has seen sustained YoY growth in services revenue related to our Salesforce Partnership and to continue to support and accelerate this our Salesforce practice is hiring a key individual to lead our UKI Salesforce relationship. This person will be critical in maintaining our double-digit growth trajectory and supporting our Industry aligned Alliance Sales Leads in expanding our presence, relationships and engagement within Salesforce while owning and driving our UKI Salesforce Alliance strategy, GTM, content and own what success looks like with clear KPIs with direct support from our VP EMEA Salesforce Alliance Lead.

Job Description:

Being a Salesforce Alliance Manager at Merkle:

As an Alliance Manager with 7 years+ of experience, you will play a crucial role in cultivating and expanding our relationship with Salesforce, by developing and executing a comprehensive alliance strategy to drive business growth and influence pipeline.

Responsibilities

• Cultivating strong and strategic and meaningful relationships with key stakeholders and Salesforce AE’s at Salesforce
• Develop and execute a comprehensive alliance strategy for mutual success
• Define clear objectives, KPI’s and milestones for the Salesforce UK alliance partnership
• Organise and manage events, driving attendance to webinars, seminars, conferences, networking, etc
• Facilitate introductions for Merkle UK Sales team to new relationships and opportunities for pipeline generation
• Collaborate with Merkle UK Marketing team to drive engagement and inbound enquiries
• Liaise with internal Merkle Client Partners to coordinate joint GTM sales plays
• Staying abreast of industry trends and Salesforce product updates and provide actionable insights to sales and leadership teams.
• Develop deep relationships and understanding across our Merkle salesforce practice area and Salesforce partner ecosystem.
• Become well versed in the Merkle value proposition and our differentiators in the market.
• Presenting at Internal and Salesforce Team meetings

Key Activities

• Oversee Salesforce sales pipeline and forecasting accuracy for the Salesforce practice.
• Working closely with the UK Salesforce Alliance Leads, Merkle solutions, strategy and practice leaders to help define and position vertical specific Go-To-Market Salesforce propositions.
• Analysing and mapping our competitors’ customer landscape and understand our Salesforce win-themes as Merkle.
• Accumulate the latest trends and developments in Salesforce technology and the digital marketing industry in general through an inquisitive and self-motivated approach
• Understand our key case studies to help drive credibility in the market

What you’ll bring

• Anticipated the appropriate candidate will have 7+ years business development/consultative sales experience in the digital/CX agency, CRM and/or commerce technology or tech recruitment space.
• Sales experience in technology, professional services or digital agency (Experience of any of Salesforce, Microsoft, Oracle, Adobe, Sitecore, Braze, CRM, marketing automation, CDP’s, AI, or CX desirable)
• Knowledge of the inner workings of software alliance partnerships a big plus
• Experience in end-to-end sales lead qualification – Lead gen to MQL to SQL, Inbound/Outbound, marketing campaigns & Events
• Proven ability to curate winning sales strategies, motions and GTM content.
• Creative mindset, thinking outside of the box to forge relationships
• Excellent communication and people skills
• Proven experience of organising events
• Strong negotiation skills
• Exceptional communications and presentation skills
• Ability to lead through influence over authority
• Eager to learn with a growth mindset
• Ability to work independently, and collaboratively within cross-functional teams
• Highly motivated with high energy, well-organized and driven

What we’ll give to you

• Extensive learning opportunities, through dentsu University, free access to LinkedIn Learning along with the option to enrol in degree-level training programs via Multiverse.
• 29 days of annual leave (25 days holiday, your Birthday Day off and 3 additional Wellness Days). We also have 2 volunteer days per year and as an additional bonus we’re typically closed between Christmas and New Year!
• Flexible public holidays, swap days off according to your values and beliefs
• You’ll have a hybrid working schedule (typically with set team charter days),
• All the feels – explore our dedicated benefits hub where there’s a catalogue of benefits for you to choose from that suit you! Spanning PMI, Gym discounts, HelloFresh vouchers, Cycle to work scheme + some sustainability options!

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

#LI-Hybrid

Location: London

Brand: Merkle

Time Type: Full time

Contract Type: Permanent