Sales Operations Analyst (Field Sales)

Lightspeed; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading technology company is seeking an Operations Analyst in London to optimise field sales efficiency across Europe. The role involves analysing performance data, translating strategies into actionable rules, and collaborating with the HQ Growth Team for effective CRM management. Key qualifications include 2-5 years of operations experience, proficiency in Salesforce and business intelligence tools, and strong stakeholder management skills. This position offers a dynamic work environment with career growth opportunities and a range of benefits.

Benefits

Flexible Paid Time Off

Private Medical Insurance

Health & Wellness Credit

Mental Health Support

LinkedIn Learning access

Time off to volunteer

Transit benefit

Snacks in the office

Qualifications

• 2-5 years of experience in an operations role.
• Familiarity with geo-spatial tools is a strong advantage.
• Ability to build effective relationships with sales leadership.

Responsibilities

• Translate high-level sales strategies into prioritisation rules.
• Collaborate with HQ Growth Team to maintain a clean CRM.
• Analyse field activity data to pinpoint coverage gaps.
• Develop reports and visual dashboards tracking sales performance.

Skills

Territory Management Expertise

Exceptional Stakeholder Management

Operational Acumen

Analytical Proficiency

CRM Mastery

Collaborative Mindset

Tools

Salesforce

Looker

Tableau

Excel

Job description

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for an experienced Operations Analyst based in London to join our European Operations team. This role is critical to maximising the efficiency and effectiveness of our field sales representatives across Europe.

By analysing performance, optimising field logic, and managing key operational data, you will ensure our Salesforce is always focused on the highest-propensity opportunities and our field representatives are in the right place, at the right time, with the right data.

If you love solving complex logistical puzzles, balancing large datasets with human feedback, and driving efficiency in a high-growth environment, then this is the role for you.

What you’ll be doing:

The Field Operations function is the operational core of our physical salesforce, providing the intelligence that drives success.

• Translate high-level sales strategies into actionable prioritisation rules within Salesforce to guide representatives toward the highest-propensity accounts.
• Act as a trusted advisor to Regional Directors and local Field Managers. Facilitate performance reviews, manage expectations during planning cycles, and secure leadership buy-in for territory, routing, and prioritisation strategies.
• Collaborate with the HQ Growth Team to maintain a clean CRM (Customer Relationship Management) and Total Addressable Market (TAM). Define key sourcing requirements and manage data flow to ensure the field receives high-quality, actionable accounts.
• Analyse field activity data to pinpoint coverage gaps and opportunities to minimise travel time while maximising face‑to‑face selling opportunities.
• Serve as the primary link between the Field, Data, and Growth teams. Triage representative feedback regarding data accuracy.
• Develop clear reports and visual dashboards that track Territory Yield and Pipeline Health, providing Regional Directors with insights into sales performance drivers.
• Monitor adherence to field processes and collaborate with Enablement teams to coach on behaviours that impact data quality.
• Execute crucial ad‑hoc projects such as quarterly territory re‑carving, new market entry planning, and the rollout of new field sales technologies.

And a little bit of....

• Contribute as an integral part of the wider team to achieve organisational goals, even if this means undertaking tasks outside the strict scope of your primary role.

What you need to bring:

We are looking for a highly analytical and collaborative professional with 2‑5 years of experience within a relevant operations role along with:

• Territory Management Expertise: Experience managing large-scale territory assignments and design. Familiarity with geo‑spatial tools like Salesforce Maps, Geopointe, or similar is a strong advantage.
• Exceptional Stakeholder Management: Proven ability to build trusted, effective relationships with sales leadership. Skill in navigating complex discussions, managing conflicting priorities, and clearly communicating technical operational changes to non‑technical audiences.
• Operational Acumen: Translating complex business goals into clearly defined, equitable, and transparent territory rules, approach and definitions.
• Analytical Proficiency: High level of skill in business intelligence tools (Looker, Tableau) and advanced proficiency in Excel/Google Sheets for capacity planning and coverage model analysis.
• CRM Mastery: Essential experience working with Salesforce (Standard Objects, Assignment Rules, Reporting).
• Collaborative Mindset: Experience driving cross‑functional outcomes, specifically interfacing with Growth/Data teams and Front‑Line Sales Managers.
• Fluency in English as a working language is required. (Fluency in French, German, or Dutch is a bonus, but not required).

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role… hit the’ button and give it a try!

What’s in it for you:

Come live the Lightspeed experience…

• Genuine career opportunities in a company that’s creating new jobs every day
• Work in a team large enough for growth but lean enough to make a real impact
• Exposure to modern and proven technology
• Ability to work and grow in a truly flexible environment
• Opportunity to learn, expand your skill set, forge wonderful relationships and make your mark within the diverse and inclusive Lightspeed culture, a true Canadian tech success story

Plus benefits designed to keep you happy, healthy and fulfilled.

• Lightspeed equity scheme (we are all owners)
• Flexible Paid Time Off – providing you the freedom to take time off however you like
• Private Medical Insurance and cash health plan for optical, dental and more.
• Health & Wellness Credit – expense up to 400 GBP per year towards your gym membership, yoga classes, a new bike or whatever else you do for your health
• Mental Health Support through the LifeWorks and Modern Health Apps – whether it is meditation, coaching or counselling you need – each employee gets access to this platform
• People Experience – Our PX benefit allows you to work from pretty much anywhere in the world for 60 days a year
• LinkedIn Learning – at Lightspeed we believe in having a growth mindset, we provide free access to LinkedIn learning along with your career GPS to help you learn & grow
• Time off to volunteer and give back to your community
• Transit benefit – if you travel by public transport to our London or Belfast offices
• A variety of drinks & snacks in our offices in London.

Fuel your growth. Find your people…

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one‑stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual‑listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Recruitment agency notice

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Equal opportunity

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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