Sales Manager UK&I

TrendMicro; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading cybersecurity firm in the UK is seeking an experienced Sales Manager to lead New Logo acquisition efforts. The role involves driving customer growth, coaching a high-performing sales team, and executing a metrics-driven go-to-market strategy. Ideal candidates will have proven experience in B2B tech sales, strong leadership skills, and a data-driven mindset. Join us to help expand our footprint in the market with innovative cybersecurity solutions and exceed revenue targets.

Qualifications

• Proven experience managing a New Logo / Net New sales team within B2B Tech, or cybersecurity.
• Strong track record of delivering and exceeding new business revenue targets.
• Experience selling complex innovative solutions into UK mid-market and / or enterprise customers.

Responsibilities

• Lead, coach, and develop a team of New Logo Account Executives focused on net-new customer acquisition.
• Own and deliver the UK&I New Logo revenue target.
• Analyse performance data to identify trends, risks, and opportunities.

Skills

Inspirational people leader

Strong commercial acumen

Excellent interpersonal skills

Data-driven mindset

Strong presentation skills

Job description

Role Overview

We are seeking an experienced and commercially driven Sales Manager to lead and scale a team of New Logo acquisition sellers in the UK&I BU. This role is responsible for driving new customer growth, building a high‑performing sales culture, and executing a repeatable, metrics‑driven go‑to‑market strategy. Reporting to the Sales Director, you will play a critical role in expanding our UK&I footprint by enabling your team to win net‑new customers across mid‑market and enterprise segments, working closely with Marketing, SDR, Channel, and GTM teams.

Key Responsibilities

• Lead, coach, and develop a team of New Logo Account Executives focused on net‑new customer acquisition across the UK & Ireland
• Set clear performance expectations, sales targets, and behavioural standards
• Conduct regular 1 : 1s, pipeline reviews, forecast calls, and deal coaching sessions
• Recruit, onboard, and ramp new sellers to productivity quickly and effectively
• Own and deliver the UK&I New Logo revenue target
• Drive consistent pipeline creation and conversion across the full sales cycle
• Support sellers on complex, high‑value cybersecurity sales cycles
• Ensure disciplined use of sales methodology and CRM (e.g. MEDDICC, Salesforce)
• Execute the UK&I New Logo sales strategy aligned to company objectives
• Identify target customer profiles, priority verticals, and whitespace opportunities
• Partner closely with Marketing to optimise demand generation and campaign performance
• Work with SDR, Channel, and Alliances teams to maximise inbound and outbound effectiveness
• Deliver accurate weekly, monthly, and quarterly forecasts
• Track and improve key performance metrics (pipeline coverage, win rates, deal velocity, ACV)
• Analyse performance data to identify trends, risks, and opportunities
• Proactively address underperformance and support improvement plans
• Act as the voice of New Logo Sales internally
• Collaborate with Product and Solutions teams to ensure strong value‑based selling
• Provide market feedback on customer needs, competitors, and pricing
• Ensure smooth handover from Sales to Customer Success post‑sale

Experience & Qualifications

• Proven experience managing a New Logo / Net New sales team within B2B Tech, or cybersecurity
• Strong track record of delivering and exceeding new business revenue targets
• Experience selling complex innovative solutions into UK mid‑market and / or enterprise customers
• Demonstrated ability to coach sellers through long, multi‑stakeholder sales cycles
• Data‑driven mindset with strong forecasting and pipeline management skills

Skills & Competencies

• Inspirational people leader with a hands‑on coaching style
• Deep understanding of enterprise buying behaviour and security decision‑makers
• Strong commercial acumen and negotiation skills
• Ability to balance short‑term execution with long‑term team development
• Comfortable operating in a fast‑paced, high‑growth environment
• Dynamic, results‑oriented with a passion for over‑achieving sales targets
• Excellent interpersonal, negotiation, and closing skills
• Can‑do attitude
• Strong presentation & communication skills

Equal Employment Opportunity

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, colour, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.