Sales Manager - Nursing Homes / Elderly Care - Yorkshire / Tyne & Wear

Purosearch Ltd; Leeds; On-site; GBP 80,000 - 100,000; Full time

Job summary

A healthcare services company in the North of England is seeking a Divisional Sales Manager to drive sales strategies across approximately 50 nursing and residential care homes. The ideal candidate will have a strong background in the elderly care sector, proven sales growth experience, and exceptional people leadership skills. This is a field-based role with competitive salary and benefits, including extensive annual leave and professional development opportunities.

Benefits

Excellent pension scheme

30+ days annual leave

Ongoing professional development

Opportunity to shape sales performance

Qualifications

• Proven success in delivering commercial sales growth within a multi-site nursing home provider.
• Thorough knowledge of CQC requirements and customer decision-making journeys.
• Strong commercial acumen with strategic and hands-on expertise.

Responsibilities

• Develop and deliver sales plans across 50 homes in the North.
• Provide support to new openings and underperforming sites.
• Coach Customer Relations Managers and Home Managers.

Skills

Commercial sales growth

Elderly care sector knowledge

People leadership skills

Excellent communication skills

CRM platforms experience

Tools

Salesforce

Job description

Overview

Divisional Sales Manager (Healthcare / Elderly Care) – North Region (Field Based)

Salary: Competitive + Excellent Benefits

About the Role

As a Divisional Sales Manager, you will be responsible for delivering and embedding the sales strategy across circa 50 nursing and residential care homes in the North of England. This is a field-based role with travel, overseeing a wide regional portfolio and ensuring homes meet occupancy, fee, and revenue growth targets.

• Develop and deliver annual and quarterly sales plans across 50 homes throughout the North.
• Provide hands-on support to new openings and underperforming sites.
• Coach, mentor and hold Customer Relations Managers and Home Managers accountable for enquiry generation, conversion, and achieving revenue targets.
• Lead on reporting and analysis of sales activity, providing clear insights and action plans.
• Drive adoption of CRM systems to track enquiries and improve conversion rates.
• Ensure homes deliver against agreed sales processes and uphold elderly care brand standards.

About You

To succeed as a Divisional Sales Manager, you will bring:

• Proven success in delivering commercial sales growth within a large multi-site nursing home provider or care home brand.
• Thorough knowledge of the elderly care sector, including CQC requirements and customer decision-making journeys.
• Strong commercial acumen with both strategic and hands-on sales expertise.
• People leadership skills with experience training, coaching, and holding managers accountable.
• Excellent communication skills with the ability to influence at all levels.
• Experience with CRM platforms (Salesforce or similar).
• Desirable: Experience in sales training delivery, supporting new build care homes, or working with occupancy-challenged markets.

What We Offer

Competitive salary and benefits package

Excellent pension scheme

30+ days annual leave including bank holidays

Ongoing professional development and training opportunities

The opportunity to shape sales performance across a portfolio of circa 50 care homes in the North

Apply Today

If you are a results-driven Divisional Sales Manager, Sales Development Manager, or Care Home Sales Manager with a background in large providers and the elderly care sector, this is your chance to lead sales success across the North.