Sales Manager

FAIRMONT; St Andrews; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious hotel in Scotland is seeking a Sales Executive to identify new business opportunities, grow key accounts, and represent the brand at events. Ideal candidates will have 3–5 years of B2B sales experience, preferably in MICE or hospitality. The role offers a dynamic environment and various employee benefits. Join us to create memorable experiences for guests.

Benefits

Staff shuttle service

Complimentary staff canteen

50% off dining

Employee rates for Spa treatments

Access to gym and pool

Growth opportunities

On-the-job training

Regular social events

Qualifications

• 3–5 years of proactive B2B sales experience, preferably MICE or hospitality sectors.
• Proven track record of meeting or exceeding sales targets.
• Solid grasp of sales pipeline management and market segmentation.

Responsibilities

• Identify and secure new business opportunities through sales meetings.
• Maximise value from existing clients and build long-term loyalty.
• Collaborate with partners to drive demand.

Skills

Proactive B2B sales

Client engagement

Negotiation skills

CRM systems proficiency

Market knowledge

Tools

Opera Sales & Catering

Microsoft Office Suite

Job description

Overview

Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.

Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.

Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.

Responsibilities

• Identify and secure new business opportunities: Prospect and secure new business through high-impact, in-person sales meetings and networking at key events and trade exhibitions.
• Grow key accounts: Maximise value from existing clients and build long-term loyalty.
• Be our brand ambassador: Represent Fairmont St Andrews across the UK and internationally through sales missions, industry events, and client visits.
• Collaborate for success: Work closely with Accor Global Sales, tourist boards, and partners to drive demand.
• Own your market: Design and implement strategic initiatives to drive bookings, maximise revenue, and elevate brand presence.

What You Bring

• Proven success in proactive B2B sales, ideally in the MICE or hospitality space
• Strong client engagement and negotiation skills, with a relentless focus on securing business wins
• Ability to travel and represent a world-class brand with confidence

Why Join Us

You’ll be part of a supportive, high-energy team focused on turning moments into special memories for every guest. If you have a passion for sales and the ambition to represent a destination that speaks for itself, we’d love to hear from you.

Qualifications

• Minimum 3–5 years of proactive B2B sales experience, preferably in MICE, hospitality, or luxury travel sectors.
• Proven track record of meeting or exceeding sales targets.
• Experience working with global hotel brands or conference venues is a strong advantage.
• Experience with key markets (e.g., UK, European, or international MICE business) is beneficial.
• Proficient in CRM systems, ideally Opera Sales & Catering.
• Solid grasp of Microsoft Office Suite, especially Excel and PowerPoint for reporting and presentations.
• Knowledge of sales pipeline management, forecasting, and market segmentation.

Additional Information

• Staff shuttle service to/from St Andrews
• Complimentary staff canteen
• 50% off dining in our Food and Beverage outlets
• Employee rates for Spa treatments and green fees
• Access to gym and pool services
• Growth opportunities
• On-the-job training
• Regular social events