Sales Manager

The Advocate Group; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment agency is seeking an ambitious Sales Manager to represent a fast-growing drinks brand in Manchester. This role involves managing relationships with top bars and restaurants, conducting tastings, and driving sales growth. Candidates should have a background in hospitality and be comfortable in face-to-face sales environments. Competitive salary and performance-based bonuses are offered, along with travel perks and industry discounts.

Benefits

Competitive salary + performance-based bonus

Car allowance + mileage

Access to cocktail portfolio

Company events across Europe

Industry discounts and travel perks

Qualifications

• Experience in on-trade sales or deep industry knowledge is essential.
• Ability to manage and grow relationships with hospitality businesses.
• Willingness to travel as part of the role.

Responsibilities

• Manage relationships with bars, restaurants, and hospitality groups.
• Conduct tastings and training to ensure brand standards.
• Seek new business opportunities to form partnerships.
• Represent the brand at industry events and trade shows.
• Collaborate with marketing to improve brand visibility.
• Track performance and achieve sales targets.

Skills

Sales instinct

Hospitality background

People skills

Face-to-face pitching

Job description

Are you passionate about premium cocktails, bars, and all things on-trade?

I'm on the lookout for an ambitious and outgoing Sales Manager to join one of Europe s most exciting, fast-growing drinks brands

If you've got sales instinct, a strong hospitality background, and the energy to shake things up in the UK bar scene, this could be your perfect mix.

The Role

• Managing and growing relationships with top bars, restaurants, hotels, and hospitality groups
• Leading tastings and trainings, ensuring the brand is served to perfection
• Hunting down new business opportunities and turning them into lasting partnerships
• Representing the brand at trade shows, events, and activations
• Working closely with marketing to boost visibility across the region
• Tracking performance and smashing sales targets

About You

• A natural people-person with a real love for hospitality
• On-trade experience or deep industry knowledge
• Field-based sales experience and confidence pitching face-to-face
• Based in or around Manchester, with willingness to travel
• Full of ideas, energy, and a drive to grow something meaningful

What’s On Offer

• Competitive salary + performance-based bonus
• Car allowance + mileage
• Access to a full cocktail portfolio (yes, with perks!)
• Company events across Europe + regular trips to HQ in the Netherlands
• Industry discounts, travel perks, and more
• The chance to grow your career with a bold, creative brand making waves in the UK and beyond

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.